Art Director | CONDÉ NAST - GQ ITALY


After graduating from the European Institute of Design, Federigo made his first steps into the fashion and design industries. From the very beginning he started collaborating with several professionals, trying to be open, as much as as possible, to all the creative markets, participating in fashion fairs and events, editorial and digital projects. He experienced the agency life at M&CSaatchi Milan until he decided to focus on his passion and develop skills in an editorial and multidisciplinary career. Federigo supports several universities in Italy as lecturer and professor in the Graphic Design and Art Direction fields. He is now living in Milano and working at Conde Nast Italy as art and visual designer for GQ.



1.) What was your very first job ?

Trim my grandma’s garden for €5/noon

2.) Please describe, in your words, what your job is and what work it entails.

My job is a team-job, i never believed in the one-man-band approach because this job is a matter of connections and influences. We merge our ideas and experiences in order to make the best magazine we can, the best stories, the best images and it requires a lot of effort and passion

3.) How did you discover that the creative world was right for you ? Was there a time in your life that you credit to this discovery ? What was the train of events that brought you to where you are today ? 

I’ve always been into a sort of personal obsession for aesthetic and powerful images, I can not recall a specific moment actually. Then I’ve been lucky enough to met people who loves images and weird things as much as I do and they gave me the chance to translate it into the design field.

4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant ? 

I let everything go through me and when everyone looks on one side I look elsewhere. Design industries basically draws reason to be and strenght from social movements and intuitions, from different cultures and is always a mixture of everything, a “macedonia”. It requires a lot of passion, a bit of right attitude, a lot of professionalism, a bit of madness. 

5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry "success", what would it be ?

Years ago I was pretty obsessed from hypnagogic images I used to play with before I fall asleep, those tiny and super-fast small sparkling objects you se at night, with close eyes. The project is quite hard to explain quickly, but in few words I based everything on the simple nature of  a bean growing in the darkness. It was crazy, it was cool and totally mine.


Brand & Creative Dir. | & OTHER STORIES
Glob Brand Image Dir. | LACOSTE
Sr Art Director | CHANEL
Glob Comms. Director | ILLYCAFFÈ
Art Buyer & Executive Producer | ACCOR
AV & Photo Manager | NETFLIX
Creative Director | COTY
Art Buying & Production | GUCCI
Creative Director
Exec. Creative Director | PUBLICIS LUXE
Sr Creative Dir. | ORANGE GLBL BRAND
Creative Director | BLABLACAR
Founder | bOLD. cREATIVE hOUSE
Creative Director | BAD & PARTNERS
Exec. Creative Dir. | RAZORFISH
Creative Director | ICICLE
Image Director | M6
Creative Director | SONY MUSIC
International Marketing Dir. | L'ORÉAL LUXE
Creative Director | ARTE
Creative Director | GOOGLE ZOO
Exec. Creative Director | BETC
Art Director | BULGARI
Brand & Image Comm. | VINCI CONCESS
Art Director | RENAULT
Creative Director | L'ORÉAL
Brand Mktg Mgr | EVIELAB
Creative Director | LDF STUDIO
Glob Media Director | PUIG
Creative Director | BABEL
Glob Creative Director | BOURJOIS
Creative Director | SERVICEPLAN
Head of Visual Merchandising | BA&SH
Art Buyer & Producer | EXPOSED
Sr Brand Director | PERNOD RICARD
Exec. Creative Dir. | JEFFERSON AND SON
Glob VP Mktg & Comm | TAKASAGO
Marktg. and Comm. Director
Art director | AMI PARIS
Exec. Creative Director Digital | CHANEL
Art Director | CONDÉ NAST - GQ ITALY
Glob Creative Director | VISTAPRINT
Digital Content Manager | CHANEL
Sr Art Director | MOËT HENNESSY
Chief Communications Officer | EARTH
Head of Visual Identity | MOËT HENNESSY
Creative Director
Chief Creative Officer | MAZARINE
Founder | 2E BUREAU
Creative Insti. & Press Cont. Mgr | CARTIER
Marketing Director | ESTÉE LAUDER
Creative Director | DAILYMOTION
Partner | YOU & MR JONES
Art Director | STUDIO LH
Head of Art Production | PUBLICIS
Chief Mktg & Comm.Officer | ETAM
Head of Art Buying | PUBLICIS
Glob Digital Marketing Dir. | GUCCI BEAUTY
Marketing Director | WARNER MUSIC
Creative Director | UNILEVER
Head of advertising | KENZO
Head of Art Direction | LA REDOUTE
Art Director | ROSA PARIS
Image Director | ALAÏA
Partner, Chief Creative Officer | NETEXPLO
Head of Creative Experience | H&M GROUP
Exec. Creative Director | ARMANDO TESTA
Marketing & Comms Dir. | MOËT HENNESSY
Artistic Director | AIR FRANCE MADAME
Print & TV Producer | BUZZMAN
Glob 360 Comms. | PACO RABANNE PUIG
Head of Art Buying | BETC
Communications Director | M6
Head of TV Production | BETC
Exec. Creative Dir
Creative Director | DES CHEVAL
Creative Director | ESTÉE LAUDER
Creative Director | BETC
Creative Studio Director | SHISEIDO
Exec. Creative Director | BABEL
Founder | MEG&YOU
Glob Chief Creative Officer | OPEn
Glob Head of Production | BETC
Comms. Director | PROVALLIANCE
Digital Brand Cont Dir. | DIOR PARFUMS
Glob Director Brand Relations | MONTBLANC
Executive Creative Dir. | PUBLICIS EtNous
Creative Director
Creative Director | PSA PEUGEOT CITROEN
VP Creative Director | COTY PRESTIGE
Creative Director | ROSA PARIS
VP Glob Communications | LANCÔME
Art Buyer & Producer | FIFTY FOUR
Exec. Creative Director | PUBLICIS LUXE
Creative Director
Senior VP Parfum & Beauté | DIPTYQUE
Comms. Director | MARELLA - MAX MARA
Art Director | GOOGLE
Image Director | LE BON MARCHÉ
Art & Image Director
Operational Marketing Manager | CHLOÉ
Co-President | PRODIGIOUS
Assoc. Creative Director | PUBLICIS CONSEIL
Exec. Creative Director | PUBLICIS GROUP
Exec. Creative Director | CHANGE
Creative Director | GIVAUDAN
Creative Director | SAATCHI & SAATCHI
Head of Art | LALIQUE
Creative Director | SC ART ROOM
Digital Com. Director | LOUBOUTIN
Marketing & Comms. Dir. | BASEL WORLD
©2016 LE BOOK All Rights Reserved