Sr Art Director | MOËT HENNESSY


1. What was your very first job?

Art Director at BETC Luxe Paris.

I worked for six years, in the making of campaigns and creative assets from some

very premium brands like Van Cleef & Arpels, Sephora, Piaget, Armani Parfums,

Berluti, Louis Vuitton... It was a very good school.


2. Please describe, in your own words, what your job is and what work it entails.

Being an art director means developing the visual identity of a brand and its products

or other entity. Through its universe, the values it conveys, the people it seeks to reach.

For luxury brands, the creation of an identifiable universe is essential.


3. How did you discover that the creative world was right for you?

Was there a time in your life that you credit to this discovery?

Was there a train of events that brought you where you are today?

As a child I always drew, being interested in art, films and animations. Then as a teenager,

I dreamed of going to ESAG Pennighen School in Paris. Once my general studies were

completed, I entered this prestigious school of applied art. I graduated in Graphic Art

5 years later. I have always loved the images of the world of luxury and fashion.

It evokes more things: precision, perfection, travel and especially magic.


4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

My job is to always keep my eyes open to the world, trends, people’s desires and how

to express them. The younger generations of creatives are an important source of inspiration,

but also the older influences in the history of design.Art, films, travel and human encounters

are essential to keep up with the new waves of expressions. Digital technology brings

a new interpretation of these rich and constantly evolving worlds and the search for meaning.

Not least through our impact on the world.


5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry «success,» what would it be?

I am particularly proud to have developed the advertising campaigns for Van Clef & Arpels

(2012-2018). The campaigns were very interesting. The concept was very clean and minimal,

but still totally recognizable today.

Soon the next campaign for Belvedere (LVMH) will be released. I’ve created an entire universe

of fantasy and developed differents assets around this dreamlike story.

I’m happy to have been working for almost a year in the spirits sector and with the group’s

prestigious houses. I’m very excited about these new projects that I see like perfume brands.


6. Which creative disciplines do you commission most, and are most interested in seeing more of and why?

Which of these disciplines are you most interested in seeing at CONNECTIONS?

(ie photo, film, production, social, experiential, vr, cgi, animation etc)

I mostly commission photography and films that go with it, especially with digital and social

media. I would like to experiment with animation, virtual reality and events more.


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