Brian FEINMAN

Marktg. and Comm. Director | 

Former marketing and Communication Director of the BIGUINE PARIS group for 23 years,

Brian Feinman, is a beauty professional who has been working in the cosmetics industry for over 35 years.

His talents have contributed to the group's activities in global beauty in salons, institutes, spas, nail bars and through the development of innovative and diversified concepts and product lines signed BIGUINE PARIS, aimed at professionals and the general public. Some of these innovations have won awards of excellence.

Specialising in communication, Brian Feinman managed the press service, but also event operations, competitions, sponsoring and patronage. Versatile, he initiated partnerships with renowned multinational companies and coordinates franchisees in France and internationally.

His multifunctional assets do not stop there, as he is also co-author of the book "Blondes, Brunes et Rousses en Cuisine" (Blondes, Brunes et Rousses en Cuisine) published by Féret: a book that proposes gourmet and nutritional recipes. An original concept that combines culinary pleasure with the colours of hair. A critical success since the book won the famous "Gourmand Award France".

Brian Feinman has served on numerous juries for specialised magazines and professional organisations in the fields of beauty, fashion, luxury goods and marketing. He is an author listed at the BnF (La Bibliothèque nationale de France) and a member of the French Society of Cosmetology.

questionnaire

What was your very first job? What does it feel like to look back at it now? 

I began my career as a freelance journalist for the magazine Made in France International- Groupe Les Echos and wrote articles and interviewed creative leaders in the beauty, fashion and luxury industries that represented French savoir-faire.

 

Please describe, in your own words, what your former job was and what work it entailed.

As Marketing and Communication Director, my role was 360° and covered a large scope. My multi-tasks involved identifying consumer needs, developing cross-cutting strategies, negotiating business opportunities, establishing alliances and partnerships with external sources, product development, new concept and collection launches, production of the BIGUINE Magazine, images and vidéos, directing advertising, public relations (press, web, social media, tv, radios) events, philanthropy, identity and brand image as well as national and international network coordination.

 

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? and which train of events did bring you to where you are today?

I have always had a creative approach to what ever I do, personally and professionally. Since my childhood in New York, I was interested in French Culture, Literature and Art, then came to France and pursued my studies in those fields as well as in History of Italian Art, Cosmetic Chemistry, Perfume Composition and Economics. My education led me into the creative world.

 

In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

I neither follow « what is in style » nor follow trends, I prefer to set them!

 

I often go to museums, exhibitions, galleries and operas in France and Italy, and in cities such as Athens and New York… I get inspiration from art, music and aesthetics of the Renaissance and Baroque periods, as well as, at present ,through technology, science, nature, botanical, marine and the mineral world which stimulate my senses and influence me for graphic, color, texture, fragrance, cosmetic and culinary creations.

 

If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

There are many. I am most proud of the book Blondes, Brunes & Rousses en Cuisine, that I wrote with a renowned gastronomic author. I had an original idea to mix psychology, nutrition, and gastronomy in a cookbook with recipes developed according to ones hair color, and succeeded in convincing a major editor  to publish the book.  L’Oréal backed it, the rights were granted to Innéov, it was highly praised by the medias and it won a prestigious award.  I also launched the innovative BIGUINE TV 15 years ago in our salons, and in 2008, I created  modepass.com,  an avant-garde community platform website/blog, that the magazine  Femmes at that time called it the « Facebook for fashion & beauty ».

jury

Brand & Creative Dir. | & OTHER STORIES
Founder | MARC ASCOLI / ATELIER 32
Glob Brand Image Dir. | LACOSTE
Sr Art Director | CHANEL
Glob Comms. Director | ILLYCAFFÈ
Art Buyer & Executive Producer | ACCOR
AV & Photo Manager | NETFLIX
Creative Director | COTY
Art Buying & Production | GUCCI
Creative Director
Exec. Creative Director | PUBLICIS LUXE
Sr Creative Dir. | ORANGE GLBL BRAND
Creative Director | BLABLACAR
Founder | bOLD. cREATIVE hOUSE
Creative Director | BAD & PARTNERS
Exec. Creative Dir. | RAZORFISH
Creative Director | ICICLE
Image Director | M6
Creative Director | SONY MUSIC
International Marketing Dir. | L'ORÉAL LUXE
Creative Director | ARTE
Creative Director | GOOGLE ZOO
Exec. Creative Director | BETC
Art Director | BULGARI
Brand & Image Comm. | VINCI CONCESS
Comm. Director | CHRISTIAN LOUBOUTIN
Art Director | RENAULT
Creative Director | L'ORÉAL
Brand Mktg Mgr | EVIELAB
Creative Director | LDF STUDIO
Glob Media Director | PUIG
Creative Director | BABEL
Glob Creative Director | BOURJOIS
Creative Director | SERVICEPLAN
Head of Visual Merchandising | BA&SH
Art Buyer & Producer | EXPOSED
Sr Brand Director | PERNOD RICARD
Exec. Creative Dir. | JEFFERSON AND SON
Glob VP Mktg & Comm | TAKASAGO
Marktg. and Comm. Director
Art director | AMI PARIS
Exec. Creative Director Digital | CHANEL
Art Director | CONDÉ NAST - GQ ITALY
Glob Creative Director | VISTAPRINT
Digital Content Manager | CHANEL
Creative Exec. | NETFLIX FRENCH ORIGINAL SERIES
Founder | THE SOCIALITE FAMILY
Sr Art Director | MOËT HENNESSY
Chief Communications Officer | EARTH
Head of Visual Identity | MOËT HENNESSY
Creative Director
Chief Creative Officer | MAZARINE
Founder | 2E BUREAU
Creative Insti. & Press Cont. Mgr | CARTIER
Marketing Director | ESTÉE LAUDER
Creative Director | DAILYMOTION
Founder & CEO | LIGHTHOUSE
Partner | YOU & MR JONES
Art Director | STUDIO LH
Head of Art Production | PUBLICIS
Chief Mktg & Comm.Officer | ETAM
Head of Art Buying | PUBLICIS
Glob Digital Marketing Dir. | GUCCI BEAUTY
Marketing Director | WARNER MUSIC
Creative Director | UNILEVER
Head of advertising | KENZO
Head of Art Direction | LA REDOUTE
Art Director | PARFUMS CHRISTIAN DIOR
Art Director | ROSA PARIS
Image Director | ALAÏA
Partner, Chief Creative Officer | NETEXPLO
Head of Creative Experience | H&M GROUP
Exec. Creative Director | ARMANDO TESTA
Marketing & Comms Dir. | MOËT HENNESSY
Artistic Director | AIR FRANCE MADAME
Print & TV Producer | BUZZMAN
Glob 360 Comms. | PACO RABANNE PUIG
Head of Art Buying | BETC
Communications Director | M6
Head of TV Production | BETC
Exec. Creative Dir
Creative Director | DES CHEVAL
Creative Director | ESTÉE LAUDER
Creative Director | BETC
Creative Studio Director | SHISEIDO
Exec. Creative Director | BABEL
Founder | MEG&YOU
Founder | WHALE AMSTERDAM
Glob Chief Creative Officer | OPEn
Glob Head of Production | BETC
Comms. Director | PROVALLIANCE
Digital Brand Cont Dir. | DIOR PARFUMS
Glob Director Brand Relations | MONTBLANC
Executive Creative Dir. | PUBLICIS EtNous
Creative Director | ACCOR CREATIVE STUDIO
Creative Director
Creative Director | PSA PEUGEOT CITROEN
CD & Founder | RICCARDO RUINI STUDIO
VP Creative Director | COTY PRESTIGE
Creative Director | ROSA PARIS
VP Glob Communications | LANCÔME
Art Buyer & Producer | FIFTY FOUR
Exec. Creative Director | PUBLICIS LUXE
Creative Director
Senior VP Parfum & Beauté | DIPTYQUE
Comms. Director | MARELLA - MAX MARA
Art Director | GOOGLE
Image Director | LE BON MARCHÉ
Art & Image Director
Operational Marketing Manager | CHLOÉ
Co-President | PRODIGIOUS
Art Director | ACCOR CREATIVE STUDIO
Assoc. Creative Director | PUBLICIS CONSEIL
Exec. Creative Director | PUBLICIS GROUP
Exec. Creative Director | CHANGE
Creative Director | GIVAUDAN
Creative Director | SAATCHI & SAATCHI
Head of Art | LALIQUE
Creative Director | SC ART ROOM
Digital Com. Director | LOUBOUTIN
Marketing & Comms. Dir. | BASEL WORLD
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