Based in Paris, Alexandra has fueled the creative and strategic vision of numerous brands, in the world of luxury. Recently appointed as Executive Creative Director of Publicis EtNous, she drives creative excellence on fashion and high-end beauty brands such like Hermès. Alexandra graduated in Applied Arts and started her career as Art Director at Fred&Farid. She then joined Dior Parfums where her integrated ideas led to an in-depth creative partnership with the brand. Before Publicis EtNous, Alexandra oversaw the Creative Direction of the Coty luxury division. Over the last decade, she collaborated with brands like Dior, Bottega Veneta, Miu Miu, Hugo Boss, Jil Sander, Marc Jacobs, Cavalli, Lancaster, Calvin Klein, Lacoste, as well as a series of renowned and forward-thinking artists on audacious projects. She constantly reinvents the relationship between Art, Branding and Culture to create striking imagery, meaningful content, and compelling storytelling.