How to take the lead in sports betting, when a new generation (18-25) is the main source of growth in this field? The answer cannot only be functional. UNIBET, widely acknowledged as the Number 1 app for its odds, its ergonomics and its range of bets, knows something about that. In spite of its qualities, the brand, remains in the shadow of the historical FDJ (Française des Jeux) and PMU, and so do BETCLIC and WINAMAX. The best way to seduce the bettors, is to tell them about winning : 70% say the gain counts more than anything else. The best way to seduce the young bettors, is to show it to them. What better choice than the young PSG players, with Mbappé and Neymar as figureheads, to celebrate the chances and the boldness of a generation that knows how to take control of their destiny? For them, UNIBET will be to sports betting what Nike is to sports: an enabler. “Born to win”, you need only take a chance. Logically, the video portraits this generation of bettors, players and high-level athletes, all driven by the same thirst for victory. Images of the platform users, captivated by their phones, blend with the PSG players, performing football tricks, and amateur sportspeople, getting together to celebrate victory. A fast-paced video in which a galvanized generation expresses itself through success and shared energy. A true leaders movie. To back up this video, visuals staging the PSG players and platform users will be displayed in France’s main cities. All of them in a self-assured posture that asserts the confidence of those who have victory in their blood.