RENAULT KADJAR / Publicis / Juin 2018.
Shelter-bus augmented poster campaign deployed in 7 European countries (UK/Netherlands/Slovenia/Spain/Switzerland/Italy/Poland)
The operation aimed to bring the potential customer (user) to the nearest Renault dealer to try the new Renault Kadjar.
When the user was scanning the poster through his Shazam app, an animation was triggered and the 3D car was coming out of the poster highlighting its new options. A CTA (call to action) allowed the user at the end of this experience to connect to a dedicated page of the Renault website to register for a driving test at the car dealership closest to his home.
Objectives and relevance of the RA experience:
1 / create a memorable user / customer experience
2 / offer a new creative lever to its customers
3 / propose a tool to measure the impact of the experience