Defining the object as a piece of art. We have chosen to let our imagination run wild to convey our own understanding of the objects, re-appropriating their design and offering an augmented reinterpretation. Each product thus becomes the driving force of a new entity. It is both a keystone, without which the structure could not hold, and a trigger. These two visions collide to ultimately merge into one. The aesthetics of the set then become an eye-catcher to take the product to its highest and reveal it in a new light.