Petit Bateau and the well-known Japanese animation studio Ghibli imagined a capsule collection mixing both worlds. Inspired by Ghibli universe with a mix between real, nature, fantasy and the creative, joy and spontaneous side of the brand Petit Bateau, this limited collection was available from October 2018 both in France and abroad.
To support this launch, WOÔ has imagined an international influence campaign on Instagram with the main objective of introducing the collection while adding a touch of fantasy to the real life inspired by the unique world of Ghibli. 70 international influencers (including 60 micro-influencers: between 1k and 40k followers) participated to present to their community the collection with a photo of themselves flying and using the hashtag #VOLEQUIPEUT.
The campaign was very successful with 1500 User Generated Contents, 1.5M of impressions and over 50k of engagement as well as a hashtag #VOLEQUIPEUT translated and rolled out in a few other countries (such as Spain with #vuelacomopuedas but also in UK, Italy and Belgium).