NON-TRADITIONAL

MIDO

MIDO

Social
Represented by
INFLUENCE4YOU

Increase brand notoriety for Mido (Swatch Group) via a collaboration with 12 influencers across 10 different countries, covering 4 continents. Besides showing off the product, the objective of the campaign was to highlight the new elegant online watch configurator, one of the brands latest innovations.

We suggested a campaign 100% run on Instagram to highlight the luxury nature of the brand. Each influencer was asked to carry out two posts. The first was to highlight the online watch configurator (via an Instagram carousel post) and the second photo was to show the resulting created watch. For the second post, the influencer announced the contest run by Mido, giving consumers the chance to win a trip to Asia after having designed a watch on the Mido site.

This campaign shows the different ways to present the same product across different countries. Any cultural differences are offset by the influencers ability to recognize what works and what doesn’t for their communities. For example, in Asia, posting a photo featuring the influencer themself generates a large engagement rate, whereas in Europe it is quite the opposite. Additionally, for this campaign we decided that a carousel post would work best due to its increasing popularity on Instagram. The ability to show off the product from several angles via different photos whilst only taking up a single post on the influencers page, is a clear advantage. The very high number of contest participants (+30k watch configurations) shows the operations success.

CREATIVE AWARDS

PRINT

Edito Fashion
Edito Fashion
FRENZY
Edito Fashion
BIG PRODUCTIONS
Edito Fashion
ALYSSA PIZER
Edito Fashion
CLM
Edito Fashion
JN PRODUCTION
Edito Fashion
BANDITS
Edito Fashion
THE ART BOARD
Edito Fashion
HOLMES PRODUCTION
Edito Fashion
FREDA + WOOLF
Edito Fashion
CLM
Edito Fashion
SUPERVISION
Edito Fashion
CREATIVE BLOOD
Edito Fashion
SHOTVIEW
Edito Fashion
ÉLÉONORE CHARREY
Edito Fashion
SNOWBERRY
Edito Fashion
CAROLE LAMBERT
Edito Fashion
FREDA + WOOLF
Edito Fashion
LUNDLUND
CREATIVE AWARDS

PRINT

Still Life
Still Life
ROSE
Still Life
FREEMAN & LE TOURNEAU
Still Life
ROSE
Still Life
BLANC
Still Life
RIDLEY SCOTT CREATIVE GROUP
Still Life
STUDIO 106
Still Life
STUDIO DIODE
Still Life
ALYSSA PIZER
Still Life
STUDIO 106
Still Life
ÉLÉONORE CHARREY
Still Life
STUDIO DIODE
CREATIVE AWARDS

NON-TRADITIONAL

Social
Social
CTZAR
Social
MODEL VILLAGE
Social
MODEL VILLAGE
Social
WOO
Social
UBIQUITY FILMS
Social
INFLUENCE4YOU
Social
WOO
Social
INFLUENCE4YOU
Social
ONE HUNDRED BERLIN
Social
FCINQ
Social
FCINQ

de

CREATIVE AWARDS

PRODUCTION

Sound Design
Sound Design
INTERFERENCE
Sound Design
CREAMINAL
Sound Design
CREAMINAL
Sound Design
AUREVOIRCHARLIE
CREATIVE AWARDS

NON-TRADITIONAL

Experiential
Experiential
HEURITECH
Experiential
MERCI MICHEL
Experiential
SO BANG
Experiential
BIG COMPANY
Experiential
YES SIR
Experiential
STINK FILMS
CREATIVE AWARDS

POST PRODUCTION

Retouching
Retouching
ONE HUNDRED BERLIN
Retouching
B.O.B
Retouching
B.O.B
Retouching
LA MANUFACTURE
Retouching
LA MANUFACTURE
CREATIVE AWARDS

SPECIAL PROJECT

 
FEDRIGONI
ARJOWIGGINS
FEDRIGONI
NAVA PRESS
PICTURE PERFECT
NAVA PRESS
PICTURE PERFECT
CREATIVE AWARDS

VIDEO

Special Project