Brief: KFC Hot & Spicy chickens are hot like fire explosion. The visuals shows at first glance, ordinary fire from each situation but with a careful look you notice they are all KFC Hot & Spicy chickens. The campaign was executed with photography and retouching.
Client (Advertiser): KFC Birdland (Hong Kong) Ltd.
Campaign Name: Hot & Spicy
Title: Shuttle, Dragster, Heroes
Agency: Ogilvy Hong Kong
Chief Creative Officer: Reed Collins
Creative Director: John Koay, Matthew Nisbet
Art Director: John Koay
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok
Production Company: Illusion, Bangkok