British photographer Alasdair McLellan, a long-time collaborator of JW Anderson, was commissioned to photograph campaign imagery to celebrate the launch for JW Anderson x Gilbert & George capsule collection, featuring a range of works from the duo’s iconic series Pictures. The campaign was photographed in and around Gilbert & George’s private 18th century townhouse in Shoreditch, where they have been living since the 60s. Alasdair McLellan collaborated with stylist Benjamin Bruno, hair stylist Anthony Turner and make-up artist Lynsey Alexander to bring the series to life. Holmes Production facilitated the brief and managed the project from budgeting, location scouting, scheduling to on-set
coordination, helping the creative team to produce a set of arresting images that were released as a
limited-edition photobook ‘The Pleasure Book for Boys’.