NON-TRADITIONAL

INA

INA

Social
Represented by
WOO

WOÔ has been supporting l’INA (the National Institute of Audiovisual - a repository of all French radio and television audiovisual archives)to develop a unique influence marketing strategy in order to enhance its database of archives with various thematics. The idea behind the creative concept of #RetourVersleTurfu (inspired by the movie Back to the Future) was to offer influencers and their community the opportunity to go back in time thanks to INA’s rich and unique archives (audio and videos) for a chance to understand the present while catching a glimpse of the future. The link between generations but also this nostalgia of #90skid really inspired WOÔ to implement this campaign. 

 

Three themes were selected for this campaign - cooking, society innovation and women’s emancipation. 3 top influencers and 10 micro-influencers received an “old school” kit and used INA’s archives to rejuvenate the institute’s image while motivating the communities to discover even more on the INA’s website and social networks. To reach all kind of millenials contents were published on various networks (Instagram, Facebook, Youtube, TikTok, Twitter, etc.).

CREATIVE AWARDS

PRINT

Edito Fashion
Edito Fashion
FRENZY
Edito Fashion
BIG PRODUCTIONS
Edito Fashion
ALYSSA PIZER
Edito Fashion
CLM
Edito Fashion
JN PRODUCTION
Edito Fashion
BANDITS
Edito Fashion
THE ART BOARD
Edito Fashion
HOLMES PRODUCTION
Edito Fashion
FREDA + WOOLF
Edito Fashion
CLM
Edito Fashion
SUPERVISION
Edito Fashion
CREATIVE BLOOD
Edito Fashion
SHOTVIEW
Edito Fashion
ÉLÉONORE CHARREY
Edito Fashion
SNOWBERRY
Edito Fashion
CAROLE LAMBERT
Edito Fashion
FREDA + WOOLF
Edito Fashion
LUNDLUND
CREATIVE AWARDS

PRINT

Still Life
Still Life
ROSE
Still Life
FREEMAN & LE TOURNEAU
Still Life
ROSE
Still Life
BLANC
Still Life
RIDLEY SCOTT CREATIVE GROUP
Still Life
STUDIO 106
Still Life
STUDIO DIODE
Still Life
ALYSSA PIZER
Still Life
STUDIO 106
Still Life
ÉLÉONORE CHARREY
Still Life
STUDIO DIODE
CREATIVE AWARDS

NON-TRADITIONAL

Social
Social
CTZAR
Social
MODEL VILLAGE
Social
MODEL VILLAGE
Social
WOO
Social
UBIQUITY FILMS
Social
INFLUENCE4YOU
Social
WOO
Social
INFLUENCE4YOU
Social
ONE HUNDRED BERLIN
Social
FCINQ
Social
FCINQ

de

CREATIVE AWARDS

PRODUCTION

Sound Design
Sound Design
INTERFERENCE
Sound Design
CREAMINAL
Sound Design
CREAMINAL
Sound Design
AUREVOIRCHARLIE
CREATIVE AWARDS

NON-TRADITIONAL

Experiential
Experiential
HEURITECH
Experiential
MERCI MICHEL
Experiential
SO BANG
Experiential
BIG COMPANY
Experiential
YES SIR
Experiential
STINK FILMS
CREATIVE AWARDS

POST PRODUCTION

Retouching
Retouching
ONE HUNDRED BERLIN
Retouching
B.O.B
Retouching
B.O.B
Retouching
LA MANUFACTURE
Retouching
LA MANUFACTURE
CREATIVE AWARDS

SPECIAL PROJECT

 
FEDRIGONI
ARJOWIGGINS
FEDRIGONI
NAVA PRESS
PICTURE PERFECT
NAVA PRESS
PICTURE PERFECT
CREATIVE AWARDS

VIDEO

Special Project