Our technology offers brands a new interface with different levels of permission, providing bespoke features for brands to help them maintain ultimate control over their brand image throughout each stage of the campaign. Furthermore, our dual-targeting technology ensure that the influencers chosen, not only meet the brand requirements in terms of audience credibility but also obtain shared interests which align with the brand ethos.
During Summer 2018, Model Village raised awareness for the launch of H&M’s Summer collection, ahead of the British summer season using models across the globe in sunny destinations with UK-based audiences. Specific influencers were pre-selected to participate in the campaign who matched the brand image and where travelling across exotic locations, allowing them to create beautiful content which amplified campaign authenticity.
The campaign delivered successful results, with a potential reach of 3.5 Million and the inclusion of premium influencers who generated over 141K likes & comments. Furthermore, the average engagement was 4.03%, with talent creating a variety of additional content.
This case study amplifies the value behind both our technology and talent and how this unique synergy of influencer marketing can ultimately provide brands with a multitude of possibilities, tailored to match their needs.