Get Fired Up is a bespoke fitness boot camp, created for Gymshark and run by Model Village during the weeks leading up to Fashion Week. The event ensures that our members discover the ultimate workout experience and are mentally and physically prepared for the shows.
During our debut, global edition of Get Fired Up, Gymshark briefed Model Village to provide an influencer solution to promote their latest collection. The brand wanted to highlight four key looks across four cities: New York, London, Milan and Paris. Their ultimate objective included raising brand awareness of these outfits with specific looks created by a diverse range of female influencers.
Through the power of our dual-targeting technology Model Village was able to source profiles who were both available for each session across each city, despite the hectic nature of their show schedules and find talent whose identity aligned with Gymshark’s audience requirements.
Model Village successfully positioned Gymshark as the trusted gym-wear brand by association with Fashion Week, as advised by fashion models who travelled throughout each fashion capital. Pre-selected talent created over 33 approved Intagram posts, with a potential reach of 1.3M achieved in just 3 weeks.