In 2018 Givenchy reinvents its first perfume, L’Interdit.
For its launch, Agence Black Lemon designed an evening immersed in the realm of the inaccessible.... An emotional takeoff that was experienced by more than 1000 PR guests as well as French and international cool kids.
A fresh venue in the form of an immense abandoned space, like a deserted construction site... Designed as a true maze of the forbidden, the site’s structure
reveals multiple nooks, inaccessible corridors, blind alleys, secret places containing various experiences that will push your limits: tattoos, graffiti room, nude photo studio, demolition space, free fall jumping...
An artistic programme (music and experience) in cooperation with Parisian artists who also become endorsers, ambassadors and hosts: L’Encrerie for the tattoos, Myd/ BusyP / Kyu Steed & Artur King for the line-up, Alice Jacquemin for the nude photocall...
A dance show to reveal the perfume, designed by the choreographer Stephane Seya with his team of trendy and androgynous dancers.