For Christmas, Fujifilm launches a campaign for its flagship product: Instax. We imagined an activation mixing digital, influence and event to give a strong resonance to the operation. Kits, customized by a typographer and containing a device, were sent to 24 influencers. The deal was to send us back some pictures of different moments of their day and create social media content (stories, video…) for their community. These photos were used to make a contextualized display campaign on more than 900 DOOH screens in France and on social networks: in the morning, an influencer at the bottom of his bed, at noon, another having lunch, in the evening, yet another partying. 24 snapshots have been exploited to cover a whole day. At the end of this campaign, a meeting at FNAC allowed fans to come and meet JusteZoé (+ 1M fans on YouTube) on an event stand designed for the occasion. This activation generated 3,3M views on YouTube/Instagram and over 160K commitments..