Fitness Park, a nationwide gym chain, introduced a one-of-a-kind special offer to incite people to sign up in the first days of the new year 2019. Fitness Park wanted to benefit from influencers’ power of recommendation to put this offer forward in an impactful and efficient way.
Made in partnered with 15 influencers across France who took part in the campaign at different levels promoting awareness, conversion and retention around specific targeted actions. Influencers leveraged the “foodporn” trend coming back from the calorie intensive holiday season and urged their community to take advantage of the special offer to take 2019 by the horns and get back in shape. In-gym workout sessions were also shared to showcase equipment and installations. Finally, a retention and community building action will take place late March around a retrospective action on the benefits of a more active lifestyle.