VIDEO

Coupe du Monde 2018 : Fiers d'être Bleus !

FFF

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Represented by
WILLIE BEAMEN

At the dawn of its victorious 2018 campaign, the French Football Team is still being remodeled. The connection between “Les Bleus” and the public has been particularly tense in the recent past and still is a troubling topic. One of the youngest and most talented European group, led by a former world champion whose mindset has been shaped by the culture of victory, is still looking for its nation’s support. Something great is possible, but no victory is reached alone. How is it possible to trigger popular enthusiasm for “Les Bleus”? Because it is ubiquitous in topical issues, sport is a matter for debate, for commentaries and at times, for controversy. It can neither keep away from the aspirations nor from the preoccupations of its era. To open the eyes of the most critical ones, what best than to face directly the controversies, polemics and arguments in order to turn them to our advantage? Being both the symbol of a sacred union in a country shaken by recent events, and a bone of contention in sports, the French National Anthem: “La Marseillaise” will be our trojan horse. While its first notes echo on a collection of emblematic scenes, individualities are fade away. Athletes, fans, commentators, it’s France as a whole that is gathered for the occasion. 8,7 millions views with no media paid. The film has been chosen by the Minister of National Education as a teaching aid for 2018.

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