New York: F is for Fendi party in collaboration with Boiler Room, a music platform to amplify exposure. Migos & Seth Troxler played. London: F is For Fendi Reloaded party at Waterloo Graffiti tunnels. My Beautiful City worked with an experiential lighting design company and local graffiti artists to create an immersive urban experience-VIP guestlist. Raye, Richy Ahmed, Last Night In Paris & Disco Smack performed in front of a custom built Fendi truck.