The more hate you wear the less you care
We have all been victims of negativity and criticism on social media. Whatever you do online, there is always somebody ready to criticize. And when hit by unjustified hate, most of us take a step back. But hiding and feeling bad about is not going to help anyone.
The truth is this: the more you expose the hate you get, treating it with irony and irreverence, the less power it has to cause harm. This is why we are launching Haute Couture. A unique collection designed to do just that: disempower hate.
Because no one gets more hate than the celebrities and names we follow on social media, we are kicking this off with a group of polarizing global personalities including Nicki Minaj, Gucci Mane, Bella Thorne, Bria Vinaite, Tommy Dorfman, Miles Heizer, Yovanna Ventura, Barbie Ferreira, etc,to help deliver an important message: "The more hate you wear the less you care."
They chose some of the worst comments they have ever received, and we have designed exclusive Haute Couture items for each of them.
This new chapter of Diesel communication, created by Publicis Italy, starts and lives where online hate is born : mostly on social media.