NON-TRADITIONAL

Made in - Activia

DANONE

Social
Represented by
MADE IN

In Canada, Activia wished to partner with an agency who could bring on a new take to the Activia Challenge, a recurrent high point for the brand. Made in stepped up to the plate by fostering and leveraging the strong sense of community catered by influencers to entice people to participate.

 

Selected brand ambassadors presented the Activia Challenge, and invited their community to join them on this journey to discover their true potential, by starting from within. Each influencer formed a team with 5 of their followers to participate in the 2 per day Activia Challenge and document their experience throughout the adventure thanks to a myriad of engaging contents.

 

To have the chance to join the influencer’s team, followers needed to fill out a carefully designed form illustrating their objectives and motivations. This also provided the brand with highly qualitative and specific information about its target clientele.  

 

Influencers stressed the fact that the main reason why people should join is for themselves! There is no prize other than the one of putting yourself and your health first to allow you to reach your goals.

CREATIVE AWARDS

PRINT

Edito Fashion
Edito Fashion
FRENZY
Edito Fashion
BIG PRODUCTIONS
Edito Fashion
ALYSSA PIZER
Edito Fashion
CLM
Edito Fashion
JN PRODUCTION
Edito Fashion
BANDITS
Edito Fashion
THE ART BOARD
Edito Fashion
HOLMES PRODUCTION
Edito Fashion
FREDA + WOOLF
Edito Fashion
CLM
Edito Fashion
SUPERVISION
Edito Fashion
CREATIVE BLOOD
Edito Fashion
SHOTVIEW
Edito Fashion
ÉLÉONORE CHARREY
Edito Fashion
SNOWBERRY
Edito Fashion
CAROLE LAMBERT
Edito Fashion
FREDA + WOOLF
Edito Fashion
LUNDLUND
CREATIVE AWARDS

PRINT

Still Life
Still Life
ROSE
Still Life
FREEMAN & LE TOURNEAU
Still Life
ROSE
Still Life
BLANC
Still Life
RIDLEY SCOTT CREATIVE GROUP
Still Life
STUDIO 106
Still Life
STUDIO DIODE
Still Life
ALYSSA PIZER
Still Life
STUDIO 106
Still Life
ÉLÉONORE CHARREY
Still Life
STUDIO DIODE
CREATIVE AWARDS

NON-TRADITIONAL

Social
Social
CTZAR
Social
MODEL VILLAGE
Social
MODEL VILLAGE
Social
WOO
Social
UBIQUITY FILMS
Social
INFLUENCE4YOU
Social
WOO
Social
INFLUENCE4YOU
Social
ONE HUNDRED BERLIN
Social
FCINQ
Social
FCINQ

de

CREATIVE AWARDS

PRODUCTION

Sound Design
Sound Design
INTERFERENCE
Sound Design
CREAMINAL
Sound Design
CREAMINAL
Sound Design
AUREVOIRCHARLIE
CREATIVE AWARDS

NON-TRADITIONAL

Experiential
Experiential
HEURITECH
Experiential
MERCI MICHEL
Experiential
SO BANG
Experiential
BIG COMPANY
Experiential
YES SIR
Experiential
STINK FILMS
CREATIVE AWARDS

POST PRODUCTION

Retouching
Retouching
ONE HUNDRED BERLIN
Retouching
B.O.B
Retouching
B.O.B
Retouching
LA MANUFACTURE
Retouching
LA MANUFACTURE
CREATIVE AWARDS

SPECIAL PROJECT

 
FEDRIGONI
ARJOWIGGINS
FEDRIGONI
NAVA PRESS
PICTURE PERFECT
NAVA PRESS
PICTURE PERFECT
CREATIVE AWARDS

VIDEO

Special Project