Creation of the world first augmented-reality vehicle configurator on Facebook Messenger, for the launch of New Citroën C5 Aircross SUV in France.
The configurator is accessible on smartphone via Messenger Chatbot at the following address: www.m.me/SUVC5Aircross. Users click on the Start button to access Citroën France’s Facebook Messenger app, where they can start to configure their model. The app activates the user’s smartphone camera, providing a 360° view of both the exterior and interior of New C5 Aircross SUV in the setting of their choice. Through the immersive experience, users get to discover the smallest details of their model and configure it to their liking: outside, by choosing the body paint, two-tone roof colour, opening roof option, wheel rims and Color Pack; inside, by selecting the interior design scheme. The augmented-reality configurator showcases the Shine version of New C5 Aircross SUV offering up to 540 possible customisation combinations.
In addition to the innovation and virality of the initiative, it is a real drive-to-store resource aimed at boosting test drives of the vehicle at Citroën’s dealerships.