NON-TRADITIONAL

THE BODY SHOP

THE BODY SHOP

Social
Represented by
INFLUENCE4YOU

The campaigns objectives:  Highlight The Body Shop’s as being a brand concerned with preserving nature, local populations and animals; Get across the idea of the brands authenticity; Address the fact that The Body Shop is involved with the Community Trade programme. The objectives and mechanism

Why Coline?

Coline defends animal rights on her blog and Youtube channel. She is vegan, has time after time addressed the subject of eco friendly cosmetic products (not tested on animals) via her blog and Youtube and has a following that is interested in these ethics. We aimed to use an influencer whose values and whose communities values are perfectly in line with that of The Body Shop.

The solution put forward by Influence4You: Create a campaign based around a single female ambassador who knows how to best convey the brands values. To achieve this, the ambassador was invited to a production site of one of the main ingredients of The Body Shop products and asked to recount her experience to her followers, step-by-step. 

For this project, Coline published several posts on Instagram, a video dedicated to her trip to Rwanda and Instagram stories throughout her trip. Overall, the campaign gained a lot of visibility: 2.7M views for The Body Shop and the brands values were successfully communicated amongst a highly engaged community- that of Coline, the widely admired influencer!

CREATIVE AWARDS

PRINT

Edito Fashion
Edito Fashion
FRENZY
Edito Fashion
BIG PRODUCTIONS
Edito Fashion
ALYSSA PIZER
Edito Fashion
CLM
Edito Fashion
JN PRODUCTION
Edito Fashion
BANDITS
Edito Fashion
THE ART BOARD
Edito Fashion
HOLMES PRODUCTION
Edito Fashion
FREDA + WOOLF
Edito Fashion
CLM
Edito Fashion
SUPERVISION
Edito Fashion
CREATIVE BLOOD
Edito Fashion
SHOTVIEW
Edito Fashion
ÉLÉONORE CHARREY
Edito Fashion
SNOWBERRY
Edito Fashion
CAROLE LAMBERT
Edito Fashion
FREDA + WOOLF
Edito Fashion
LUNDLUND
CREATIVE AWARDS

PRINT

Still Life
Still Life
ROSE
Still Life
FREEMAN & LE TOURNEAU
Still Life
ROSE
Still Life
BLANC
Still Life
RIDLEY SCOTT CREATIVE GROUP
Still Life
STUDIO 106
Still Life
STUDIO DIODE
Still Life
ALYSSA PIZER
Still Life
STUDIO 106
Still Life
ÉLÉONORE CHARREY
Still Life
STUDIO DIODE
CREATIVE AWARDS

NON-TRADITIONAL

Social
Social
CTZAR
Social
MODEL VILLAGE
Social
MODEL VILLAGE
Social
WOO
Social
UBIQUITY FILMS
Social
INFLUENCE4YOU
Social
WOO
Social
INFLUENCE4YOU
Social
ONE HUNDRED BERLIN
Social
FCINQ
Social
FCINQ

de

CREATIVE AWARDS

PRODUCTION

Sound Design
Sound Design
INTERFERENCE
Sound Design
CREAMINAL
Sound Design
CREAMINAL
Sound Design
AUREVOIRCHARLIE
CREATIVE AWARDS

NON-TRADITIONAL

Experiential
Experiential
HEURITECH
Experiential
MERCI MICHEL
Experiential
SO BANG
Experiential
BIG COMPANY
Experiential
YES SIR
Experiential
STINK FILMS
CREATIVE AWARDS

POST PRODUCTION

Retouching
Retouching
ONE HUNDRED BERLIN
Retouching
B.O.B
Retouching
B.O.B
Retouching
LA MANUFACTURE
Retouching
LA MANUFACTURE
CREATIVE AWARDS

SPECIAL PROJECT

 
FEDRIGONI
ARJOWIGGINS
FEDRIGONI
NAVA PRESS
PICTURE PERFECT
NAVA PRESS
PICTURE PERFECT
CREATIVE AWARDS

VIDEO

Special Project