The campaigns objectives: Highlight The Body Shop’s as being a brand concerned with preserving nature, local populations and animals; Get across the idea of the brands authenticity; Address the fact that The Body Shop is involved with the Community Trade programme. The objectives and mechanism
Coline defends animal rights on her blog and Youtube channel. She is vegan, has time after time addressed the subject of eco friendly cosmetic products (not tested on animals) via her blog and Youtube and has a following that is interested in these ethics. We aimed to use an influencer whose values and whose communities values are perfectly in line with that of The Body Shop.
The solution put forward by Influence4You: Create a campaign based around a single female ambassador who knows how to best convey the brands values. To achieve this, the ambassador was invited to a production site of one of the main ingredients of The Body Shop products and asked to recount her experience to her followers, step-by-step.
For this project, Coline published several posts on Instagram, a video dedicated to her trip to Rwanda and Instagram stories throughout her trip. Overall, the campaign gained a lot of visibility: 2.7M views for The Body Shop and the brands values were successfully communicated amongst a highly engaged community- that of Coline, the widely admired influencer!