Aqua Kenzo is a creative campaign made with KENZO PARFUMS directed by Axel Morin, and produced by Frenzy. The concept was to create a digital manifesto about the #wateraddict community with a 1 min film and 70 digital contents. Axel Morin is a photographer / director with a powerful vision of deeply aesthetic imagery and a unique storytelling ability. Inspired by the urban culture of his youth, he discovered his passion for photography in his early ages. He uses bold compositions with a contemporary vision. His sought-after style is a blend of timeless sophistication with a fresh, provocative interpretation.