Context : Formula E Championship which takes place in several worldwide cities as New-York, Munich, Paris, Mexico, Marrakech, hong-Kong, Monaco…
Goal : Make the Allianz’s area attractive with an high tech and visual experience, collect participants’ data and promote partnership between Allianz and current/future new technologies.
How : by giving the chance to live an incredible experience, dreamt by everyone like flying in the air as a real bird.
Thanks to Birdly, a exoskeleton with a high standard of technology, where people can fly through different environments like Mars or a futurist New-York with a an original application entirely customised for Allianz.
In a completely immersive virtual universe, the participants can control instinctively their flight by using their body, arms and hands.
Result : visitors were so delighted and impressed by the sensations and the realistics of the experience that people had to queued more than one hour to try the Birdly !
In Paris, we also welcomed a special guest, Lucas di Grassi, Formula-E Racing champion 2018 :
“I’ve done a lot of VR in my life, from racing simulators to pretty much everything you can do in VR, but I’ve never had an experience like this that is so immersive like the Birdly machine. The concept of flying, it's supernatural the way you move, I love it. I was thinking already how to make this even more exciting.”