Yorgo TLOUPAS

Founder | YORGO & CO.

Yorgo Tloupas is a Franco-Greek art director and designer based in Paris. He graduated from Penninghen, and Rossignol Snowboards in 1996. Two years later, he began his career in the press with the launch of the Crash Magazine. In the following years he worked for a wide variety of clients in different fields, from art to fashion via the press and industry (Lacoste, Kenzo, Kamel Mennour, Absolut Vodka, Cartier, Hennessy ...). In 2001, he moved to London to launch, with Rankin and Dan Ross, the Intersection Magazine. He returned to Paris in 2010 to redesign the French edition of GQ, and win the French Bike Polo Championship. Since his team finished lower and lower in the rankings ... In 2015, he redesigned the magazine Next de Libération, and coordinated the typographic renewal of the newspaper. Today, he is co-owner of the Black Crows ski brand and heads the Yorgo & Co design studio. He works with his team on visual identities and campaigns for clients such as Omega, Martell, Artcurial, Ricard and Loro Piana among others. He is still artistic director of Vanity Fair France, and teaches in parallel the art of Logo at Penninghen and Sciences Po Paris. Photo credits : Julie ANSIAU

questionnaire

1.)     What was your very first job? 

Designing a logo and snowboards for rossignol, my then-sponsor, in 1996.

2.)     Please describe, in your own words, what your job is and what work it entails.  

I’m a designer, and I run a design agency, with frequent excursions to the alps to tests the Black Crows skis we create.

3.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? Which social media do you use the most frequently ? 

Inspiration comes from riding my bike around the world, and sadly from scrolling endlessly on Instagram, instead of reading novels.

4.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?  

Black Crows skis, from the creation of the logo to today’s full hardgoods and softgoods collection

5.)     What kind of showcased work would you particularly like to discover at CONNECTIONS ?  

Good portrait Photographers in remote parts of the world

jury

Co-Founder | ALTMANN + PACREAU
Groupe Creative Director | GOOGLE
Global Brand Image | LACOSTE
Head of Design | MARCEL
Corporate Communications | IBERCHEM
Global Marketing & Comm. Dir. | ROGER VIVIER
Creative Director | CERRUTI
Production Manager | MANGO
CD | BETC
Image Director | GQ, CONDE NAST
Creative Director | AGENCE BABEL
Marketing Director | DANONE
Art Director | BOTTARO Flore
Creative Director | LES GENS PARIS
Founder | ALL CONTENTS
Designer
Brand Director | L'ORÉAL LUXE
Digital Comm. Dir. | FONDATION LOUIS VUITTON
CD | JESUS ET GABRIEL
Head of Design & Creative Director | BERSHKA
Creative Director | FAUCHON
Photo Director | M6
Communication Director | ERIC BOMPARD
VP Glbl LANCASTER Brand & ESCADA F&F | COTY
E-commerce/Art/Comm. Mngr | STRADIVARIUS
Brand Director | L'ORÉAL LUXE
Marketing Director | LANCASTER
Creative Director | CHANGE
Creative Director
SVP Marketing | BECAUSE
Art Direction Brand Specialist | BULGARI
Head of Com & Mktg | SWAROVSKI ATELIER
EVP Creative Dir. - CGB | SWAROVSKI
Executive Creative Director | ZAKKA
Creative Director | UNIVERSAL MUSIC
Innovation Excellence Mktg Dir. | COTY
Creative Director | BUZZMAN
Art Director | RENAULT
Digital Creative Head F&B | CHANEL
Image Coordinator | WOMEN SECRET
Communication Director | L'ORÉAL LUXE
Global Digital Director | BOURJOIS
Image Manager | PERNOD RICARD
Communication Dir.| TARA JARMON
Global Head of Communications | ROCHER GROUP
Communication Director | DAMIANI GROUP
Global Digital Transformation | PERNOD RICARD
Digital Marketing and Media Dir. | ESTEE LAUDER
Global Image Director | HENNESSY
Creative Dir. | ADOLFO DOMINGUEZ
SVP Global Mktg Strategy | ACCORHOTELS
Chief Marketing Officer | L'OREAL
Global Creative Dir. | COTY
Head of Visual Merchandising | BA&SH
Marketing & Communications Director | TOUS
Marketing Director | L'ORÉAL
Senior Marketing & Comm. Mngr | TINDER
Assoc. Comm. Dir. | TF1
Chief Creative Officer | AIR PARIS
Glbl Hd of Comm & Image | MAKE UP FOR EVER
Advertising Mgr | BULGARI
ECD, Pdt Creative Council | McCANN
Image & creation Gp Mgr | GUERLAIN
Art Director | CONDÉ NAST ITALY
VP Marketing & Comm. | LECAB
Executive Creative Dir. | BSUR
Global Comms. & PR Manager | UTERQÜE
Digital Transformation Mktg Dir. | BNP PARIBAS
Head of Prod & Art Buying | PUBLICIS ET NOUS
Creative Director | BENJAMIN GRILLON STUDIO
General Dir. & Production Dir. | HAVAS
Executive Creative Dir. | MAZARINE
Partner & Chief Creative Officer | SERVICEPLAN
Executive Creative Dir. | WE ARE SOCIAL
Creative Communications Director | CARTIER
Creative Director | DAILYMOTION
Glbl CD Luxury | INSTAGRAM & FACEBOOK
Partner | YOU & MR JONES
CD | PUIG PRESTIGE BEAUTE FRANCE
Art Buyer | LOUIS VUITTON
Creative Director | AIR PARIS
Marketing Director | WARNER MUSIC
Creative Director | DOVE
Creative Director Beauty | OGILVY & MATHER
Communication Dir. | VALUE RETAIL FRANCE
President | FF GROUP
SVP Global Marketing Make-Up | GUERLAIN
Art Director | MANGO
Creative Dir. Digital & Integrated | W & CIE
CMO & General Mgmt | LE PRINTEMPS
Creative Director | LA CHOSE
Head of Art Buying |
Comm, Marketing & Digital Dir. | AGATHA
Head of Art | OGILVY
VP Marketing & Comm. | GAMELOFT
Executive Creative Dir. | ARMANDO TESTA
General Dir. of Strategy | PUBLICIS LUXE
Executive Creative Director | LEO BURNETT
Chief Marketing Officer | SHOWROOMPRIVÉ.COM
WW Head of Global Comm. | FREDERIC MALLE
Founder | ROSBEEF!
T.V. Producer | MEGROUS Sophie
Head of Advertorial | GALERIES LAFAYETTE
Communication Dir. | RELAIS & CHATEAUX
Creative Dir. & CEO | AL DENTE
Head of Art Buying | BETC
Advertising Creative Dir. | M6
Digital Director | EVIAN
Creative Arts Consultant | HEIMAT
General Director | JONAK
Creative Director | ESTÉE LAUDER
Creative Studio Director | SHISEIDO
Exec. Creative Director | BABEL
Executive Creative Dir. | CHEIL
Partner - Creative Director | SOON IN TOKYO
Image and Comm. Director | STRADIVARIUS
Head of Global Brand Comm. | CLUB MED
Global Brand Director | BOUCHERON
Deputy Director of Communication | PETIT BATEAU
Executive Creative Dir. | TBWA
Global Head of Print | BETC
Global Creative Director | PUBLICIS CONSEIL
CD | CHRISTIAN DIOR PARFUMS
Executive Digital Creative Dir. | OGILVY & MATHER
Creative Director | COTY LUXURY DIVISION
Creative Dir. | PATRICK REMY STUDIO
Managing Director of Communications | PSG
Marketing Director | COTY
Creative Dir. & Founder | RICCARDO RUINI STUDIO
VP Creative & Design | COTY, LUXURY DIV.
Production Director | CLM BBDO
Chief Luxury & ENT Officer | DENTSU AEGIS
Communication Dir. | DRIES VAN NOTEN
Marketing Director | PERNOD RICARD
Deputy Director of CEO | LADURÉE Thé & Beauté
Head of Comms & Influence | L'OREAL CPD
Creative Director | BETC
Creative Director
Chief Mktg & Comm. Officer | SONIA RYKIEL
Communication Dir. | GRUPPO MAX MARA
VP Advertising | GAMELOFT
Partner, CCO | SERVICEPLAN
Crédits photo : Julie ANSIAU
Founder | YORGO & CO.
Art Director | MONCLER
Creative & Image Dir.| SONY MUSIC
Founder | ANIMALS PARIS
Executive Creative Director | PUBLICIS CONSEIL
Style & Image Director | MAISON KITSUNÉ
Storyteller & Creative Director | NWA
Brand Manager | PEDRO DEL HIERRO
Communication Director | NINA RICCI
Global Creative Director | DARPHIN
Head of Strategy | DDB Barcelona