Creative and accomplished Communications executive and strategic leader, with a proven track-record of strong achievements for inspiring brands. Recognized expertise in driving brand image with business sense, shaping bold PR/ digital/ social campaigns, influencers/press/media understanding, creating efficient content and story-telling, and building relevant kpi and analytics. Passion for bold global/local communication challenges including digital transformation of existing PR model towards new Influencer Marketing and social media strategies. Extensive experience in the luxury goods, beauty and lifestyle industries with in-depth knowledge of fragrance, make up, skincare, fashion, and design. Highly qualified network of influencers, bloggers, vloggers, instagrammers, VIP, media. Strong leadership of projects and people accross a variety of areas including:
Defining end to end creative concept and communications strategy | Designing winning global PR/Digital/ social campaigns and brand content | Creating story telling/narratives for existing and new businesses | Developing high-end Luxury events with a global influencers/VIP/media outreach | Managing agencies and third-part | Managing change and communication crisis | Creating strong relationships with licensing partners and high caliber advertising talents (directors, photographers, celebrities) | Corporate and internal communication with top executives.
Entrepreneurial mindset and energizing & enthusiastic leader with a great experience at recruiting, training, managing, growing talents and working collaboratively in cross-functional organizations.