Vanessa MASLIAH

WW Head of Global Comm. | FREDERIC MALLE

Creative and accomplished Communications executive and strategic leader, with a proven track-record of strong achievements for inspiring brands. Recognized expertise in driving brand image with business sense, shaping bold PR/ digital/ social campaigns, influencers/press/media understanding, creating efficient content and story-telling, and building relevant kpi and analytics. Passion for bold global/local communication challenges including digital transformation of existing PR model towards new Influencer Marketing and social media strategies. Extensive experience in the luxury goods, beauty and lifestyle industries with in-depth knowledge of fragrance, make up, skincare, fashion, and design. Highly qualified network of influencers, bloggers, vloggers, instagrammers, VIP, media. Strong leadership of projects and people accross a variety of areas including:

Defining end to end creative concept and communications strategy | Designing winning global PR/Digital/ social campaigns and brand content | Creating story telling/narratives for existing and new businesses | Developing high-end Luxury events with a global influencers/VIP/media outreach | Managing agencies and third-part | Managing change and communication crisis | Creating strong relationships with licensing partners and high caliber advertising talents (directors, photographers, celebrities) | Corporate and internal communication with top executives.

Entrepreneurial mindset and energizing & enthusiastic leader with a great experience at recruiting, training, managing, growing talents and working collaboratively in cross-functional organizations.

questionnaire

1.) What was your very first job?

My very first job was Market Research assistant at Pepsico France. I was not a huge fan of figures but was so grateful to have been able to join such a company with renowned creative brands.

2.) Please describe, in your own words, what your job is and what work it entails.

I am the Head of Global Communications @fredericmalle that I had the opportunity to join 6 months ago. It is an amazing niche perfume brand that has created this ultra luxury segment with a high demanding approach towards perfume excellence. My role is to define the brand communications and image strategy, to shape bold PR/ influencers/ media/ digital/ social campaigns, to create efficient content to enrich story-telling, and to build relevant kpis on all touchpoints.

3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

After a decade in marketing, I had the opportunity to join the Communication and Artistic Department at the Dim Group. In that role, I have started to work with talented advertising agencies such as Publicis and I started to be really passionate about Creation, photo and film shooting, story-telling. In this role, I was in contact with wonderful people such from artistic directors, photographers, art buying... I learnt a lot from them and knew that Communication and image were meant to be my new motto.

4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

The inspiration comes from everywhere. Today, we are surrounded by images so our eyes become educated to go fast and select what will bring an instinctive emotion. Instagram is definitely a source of inspiration where I follow a mix of photographers, artists, brands, media... but words matter too. So I also love to pause, take time reading a book, go to an exhibition, and go far from our Fashion and Beauty industry and be immersed in other cultural fields and trends to refresh my mind and explore new possibilities. Today, I have also the incredible chance to work directly with Frederic Malle, the Founder of Editions de Parfums, who is a true visionary, and a creative entrepreneur. Working closely with a game changer is also very challenging and inspiring!

5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

I had the opportunity to work on so many beautiful brands that it is not easy to say the one I am the most proud of. So, I would pick up 2. The collaboration between Wonderbra and Dita Von Teese because it was the first time she created a capsule collection for a lingerie brand and that has been an amazing encounter and a beautiful artistic project with @alimahdavi and @agitateursgraphiques. And also more recently the perfume launch of Obsessed by Calvin Klein, because it was linked to the campaign revival of Obsession with Kate Moss and Mario Sorrenti who have accepted to talk again about their passionate love story they had 15 years ago.

6.) What social media artist/account are you most influenced by?

I am following so many. It is hard to say which one influenced me the most. But one I particularly admired is @JR for the multifaceted artist creating artistic emotions in so many ways (photos, happening, installation, video...).

7.) Which creative disciplines do you commission most, and are most interested in seeing more of? (ie photo, film, social, experiential, vr, etc)

I am eclectic in my choices but photo is definitely what I can’t live without.

jury

Co-Founder | ALTMANN + PACREAU
Groupe Creative Director | GOOGLE
Global Brand Image | LACOSTE
Head of Design | MARCEL
Corporate Communications | IBERCHEM
Global Marketing & Comm. Dir. | ROGER VIVIER
Creative Director | CERRUTI
Production Manager | MANGO
CD | BETC
Image Director | GQ, CONDE NAST
Creative Director | AGENCE BABEL
Marketing Director | DANONE
Art Director | BOTTARO Flore
Creative Director | LES GENS PARIS
Founder | ALL CONTENTS
Designer
Brand Director | L'ORÉAL LUXE
Digital Comm. Dir. | FONDATION LOUIS VUITTON
CD | JESUS ET GABRIEL
Head of Design & Creative Director | BERSHKA
Creative Director | FAUCHON
Photo Director | M6
Communication Director | ERIC BOMPARD
VP Glbl LANCASTER Brand & ESCADA F&F | COTY
E-commerce/Art/Comm. Mngr | STRADIVARIUS
Brand Director | L'ORÉAL LUXE
Marketing Director | LANCASTER
Creative Director | CHANGE
Creative Director
SVP Marketing | BECAUSE
Art Direction Brand Specialist | BULGARI
Head of Com & Mktg | SWAROVSKI ATELIER
EVP Creative Dir. - CGB | SWAROVSKI
Executive Creative Director | ZAKKA
Creative Director | UNIVERSAL MUSIC
Innovation Excellence Mktg Dir. | COTY
Creative Director | BUZZMAN
Art Director | RENAULT
Digital Creative Head F&B | CHANEL
Image Coordinator | WOMEN SECRET
Communication Director | L'ORÉAL LUXE
Global Digital Director | BOURJOIS
Image Manager | PERNOD RICARD
Communication Dir.| TARA JARMON
Global Head of Communications | ROCHER GROUP
Communication Director | DAMIANI GROUP
Global Digital Transformation | PERNOD RICARD
Digital Marketing and Media Dir. | ESTEE LAUDER
Global Image Director | HENNESSY
Creative Dir. | ADOLFO DOMINGUEZ
SVP Global Mktg Strategy | ACCORHOTELS
Chief Marketing Officer | L'OREAL
Global Creative Dir. | COTY
Head of Visual Merchandising | BA&SH
Marketing & Communications Director | TOUS
Marketing Director | L'ORÉAL
Senior Marketing & Comm. Mngr | TINDER
Assoc. Comm. Dir. | TF1
Chief Creative Officer | AIR PARIS
Glbl Hd of Comm & Image | MAKE UP FOR EVER
Advertising Mgr | BULGARI
ECD, Pdt Creative Council | McCANN
Image & creation Gp Mgr | GUERLAIN
Art Director | CONDÉ NAST ITALY
VP Marketing & Comm. | LECAB
Executive Creative Dir. | BSUR
Global Comms. & PR Manager | UTERQÜE
Digital Transformation Mktg Dir. | BNP PARIBAS
Head of Prod & Art Buying | PUBLICIS ET NOUS
Creative Director | BENJAMIN GRILLON STUDIO
General Dir. & Production Dir. | HAVAS
Executive Creative Dir. | MAZARINE
Partner & Chief Creative Officer | SERVICEPLAN
Executive Creative Dir. | WE ARE SOCIAL
Creative Communications Director | CARTIER
Creative Director | DAILYMOTION
Glbl CD Luxury | INSTAGRAM & FACEBOOK
Partner | YOU & MR JONES
CD | PUIG PRESTIGE BEAUTE FRANCE
Art Buyer | LOUIS VUITTON
Creative Director | AIR PARIS
Marketing Director | WARNER MUSIC
Creative Director | DOVE
Creative Director Beauty | OGILVY & MATHER
Communication Dir. | VALUE RETAIL FRANCE
President | FF GROUP
SVP Global Marketing Make-Up | GUERLAIN
Art Director | MANGO
Creative Dir. Digital & Integrated | W & CIE
CMO & General Mgmt | LE PRINTEMPS
Creative Director | LA CHOSE
Head of Art Buying |
Comm, Marketing & Digital Dir. | AGATHA
Head of Art | OGILVY
VP Marketing & Comm. | GAMELOFT
Executive Creative Dir. | ARMANDO TESTA
General Dir. of Strategy | PUBLICIS LUXE
Executive Creative Director | LEO BURNETT
Chief Marketing Officer | SHOWROOMPRIVÉ.COM
WW Head of Global Comm. | FREDERIC MALLE
Founder | ROSBEEF!
T.V. Producer | MEGROUS Sophie
Head of Advertorial | GALERIES LAFAYETTE
Communication Dir. | RELAIS & CHATEAUX
Creative Dir. & CEO | AL DENTE
Head of Art Buying | BETC
Advertising Creative Dir. | M6
Digital Director | EVIAN
Creative Arts Consultant | HEIMAT
General Director | JONAK
Creative Director | ESTÉE LAUDER
Creative Studio Director | SHISEIDO
Exec. Creative Director | BABEL
Executive Creative Dir. | CHEIL
Partner - Creative Director | SOON IN TOKYO
Image and Comm. Director | STRADIVARIUS
Head of Global Brand Comm. | CLUB MED
Global Brand Director | BOUCHERON
Deputy Director of Communication | PETIT BATEAU
Executive Creative Dir. | TBWA
Global Head of Print | BETC
Global Creative Director | PUBLICIS CONSEIL
CD | CHRISTIAN DIOR PARFUMS
Executive Digital Creative Dir. | OGILVY & MATHER
Creative Director | COTY LUXURY DIVISION
Creative Dir. | PATRICK REMY STUDIO
Managing Director of Communications | PSG
Marketing Director | COTY
Creative Dir. & Founder | RICCARDO RUINI STUDIO
VP Creative & Design | COTY, LUXURY DIV.
Production Director | CLM BBDO
Chief Luxury & ENT Officer | DENTSU AEGIS
Communication Dir. | DRIES VAN NOTEN
Marketing Director | PERNOD RICARD
Deputy Director of CEO | LADURÉE Thé & Beauté
Head of Comms & Influence | L'OREAL CPD
Creative Director | BETC
Creative Director
Chief Mktg & Comm. Officer | SONIA RYKIEL
Communication Dir. | GRUPPO MAX MARA
VP Advertising | GAMELOFT
Partner, CCO | SERVICEPLAN
Crédits photo : Julie ANSIAU
Founder | YORGO & CO.
Art Director | MONCLER
Creative & Image Dir.| SONY MUSIC
Founder | ANIMALS PARIS
Executive Creative Director | PUBLICIS CONSEIL
Style & Image Director | MAISON KITSUNÉ
Storyteller & Creative Director | NWA
Brand Manager | PEDRO DEL HIERRO
Communication Director | NINA RICCI
Global Creative Director | DARPHIN
Head of Strategy | DDB Barcelona