Stéphane AUDOUIN

Head of Design | MARCEL

Born in Bordeaux, Stéphane Audouin grew up in the Vendée where he spent his time drawing between cabbages and marshes. With his baccalaureate in his pocket, he went to the École des Arts Décoratifs in Strasbourg to live his passion. He began his career at DDB Paris in 2011 and then joined the Marcel agency in 2015 as Artistic Director. He works on national and international budgets such as Huawei, Honor, DS Automotive, Orange, Meetic, Total. In 2017, he took over the management of the Print-Craft division and became Creative Director / Head of Design. In parallel, Stéphane works as an author-illustrator under the pseudonym Mathurin. He published two books with Lemieux Publishing: In 2015, J'habite au troisième âge, an autobiographical book on the theme of intergenerational sharing. In 2017, Bienvenue en cité U, a book that retraces his nine years as a student in cité U, the last two of which were spent as a night watchman. Between five meetings and three conf-calls, he is currently writing his third book.


1.) What was your very first job?

Door-to-door salesman. One of the hardest jobs where you have to convince people to take you home and then sell them a product they don't want. Once you've done this job, you can do anything.

2.) Please describe, in your own words, what your job is and what work it entails.

My job is to be the eyes of the agency. I make sure that each campaign is as successful as possible. In addition to working on many international accounts, I also manage on a daily basis a team of twelve people who work on the agency's print campaigns and editions.

3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

I have always been in it, from my first children's drawings to my studies at the decorative arts school in Strasbourg. What brought me to my current situation is curiosity and the fact that I am never satisfied with what I have.

4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Curiosity. I mainly look at what is being done outside my sector. Inspiration can come from a report or newspaper article, a music cover, a play, or a movie in the cinema.

5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

My first Greenpeace campaign. To question politicians during the 2012 elections about the risks of nuclear power in the event of an accident, I made gastronomic boxes to offer them in front of Greenpeace cameras. The boxes contained wine, cheese and foie gras. I changed the labels of the products: instead of finding beautiful cows, geese and vines, we could see dead animals and nuclear chimneys on fire. The French gastronomic heritage would no longer have the same appeal. At the sight of these labels, the reaction of the politicians was often the same: to entrust it to someone close to them, embarrassed by the way they looked. Politicians on all sides had this box set, including the President of the Republic, Nicolas Sarkozy. This stunt didn't have the visibility I expected but I remain very proud to have realized it.

6.) What social media artist/account are you most influenced by?

Sorry, I don't reveal my sources of inspiration ;)

7.) Which creative disciplines do you commission most, and are most interested in seeing more of? (ie photo, film, social, experiential, vr, etc)

One of the disciplines I sponsor is animation cinema. Recently, I had the opportunity to work with director Cédric Babouche on the Total group's greetings card, in animated watercolour. It is a medium where there is no limit to creation, and as soon as I have the opportunity, I put it in the spotlight because we benefit, in France, from one of the largest talent pools in the world in this sector.


Groupe Creative Director | GOOGLE
Global Brand Image | LACOSTE
Head of Design | MARCEL
Corporate Communications | IBERCHEM
Global Marketing & Comm. Dir. | ROGER VIVIER
Creative Director | CERRUTI
Production Manager | MANGO
Image Director | GQ, CONDE NAST
Creative Director | AGENCE BABEL
Marketing Director | DANONE
Art Director | BOTTARO Flore
Creative Director | LES GENS PARIS
Brand Director | L'ORÉAL LUXE
Head of Design & Creative Director | BERSHKA
Creative Director | FAUCHON
Photo Director | M6
Communication Director | ERIC BOMPARD
E-commerce/Art/Comm. Mngr | STRADIVARIUS
Brand Director | L'ORÉAL LUXE
Marketing Director | LANCASTER
Creative Director | CHANGE
Creative Director
SVP Marketing | BECAUSE
Art Direction Brand Specialist | BULGARI
Head of Com & Mktg | SWAROVSKI ATELIER
EVP Creative Dir. - CGB | SWAROVSKI
Executive Creative Director | ZAKKA
Creative Director | UNIVERSAL MUSIC
Innovation Excellence Mktg Dir. | COTY
Creative Director | BUZZMAN
Art Director | RENAULT
Digital Creative Head F&B | CHANEL
Image Coordinator | WOMEN SECRET
Communication Director | L'ORÉAL LUXE
Global Digital Director | BOURJOIS
Image Manager | PERNOD RICARD
Communication Dir.| TARA JARMON
Global Head of Communications | ROCHER GROUP
Communication Director | DAMIANI GROUP
Global Digital Transformation | PERNOD RICARD
Digital Marketing and Media Dir. | ESTEE LAUDER
Global Image Director | HENNESSY
SVP Global Mktg Strategy | ACCORHOTELS
Chief Marketing Officer | L'OREAL
Global Creative Dir. | COTY
Head of Visual Merchandising | BA&SH
Marketing & Communications Director | TOUS
Marketing Director | L'ORÉAL
Senior Marketing & Comm. Mngr | TINDER
Assoc. Comm. Dir. | TF1
Chief Creative Officer | AIR PARIS
Glbl Hd of Comm & Image | MAKE UP FOR EVER
Advertising Mgr | BULGARI
ECD, Pdt Creative Council | McCANN
Image & creation Gp Mgr | GUERLAIN
VP Marketing & Comm. | LECAB
Executive Creative Dir. | BSUR
Global Comms. & PR Manager | UTERQÜE
Digital Transformation Mktg Dir. | BNP PARIBAS
Head of Prod & Art Buying | PUBLICIS ET NOUS
General Dir. & Production Dir. | HAVAS
Executive Creative Dir. | MAZARINE
Partner & Chief Creative Officer | SERVICEPLAN
Executive Creative Dir. | WE ARE SOCIAL
Creative Communications Director | CARTIER
Creative Director | DAILYMOTION
Partner | YOU & MR JONES
Creative Director | AIR PARIS
Marketing Director | WARNER MUSIC
Creative Director | DOVE
Creative Director Beauty | OGILVY & MATHER
Communication Dir. | VALUE RETAIL FRANCE
President | FF GROUP
SVP Global Marketing Make-Up | GUERLAIN
Art Director | MANGO
Creative Dir. Digital & Integrated | W & CIE
CMO & General Mgmt | LE PRINTEMPS
Creative Director | LA CHOSE
Head of Art Buying |
Comm, Marketing & Digital Dir. | AGATHA
Head of Art | OGILVY
VP Marketing & Comm. | GAMELOFT
Executive Creative Dir. | ARMANDO TESTA
General Dir. of Strategy | PUBLICIS LUXE
Executive Creative Director | LEO BURNETT
Chief Marketing Officer | SHOWROOMPRIVÉ.COM
WW Head of Global Comm. | FREDERIC MALLE
Founder | ROSBEEF!
T.V. Producer | MEGROUS Sophie
Head of Advertorial | GALERIES LAFAYETTE
Communication Dir. | RELAIS & CHATEAUX
Creative Dir. & CEO | AL DENTE
Head of Art Buying | BETC
Advertising Creative Dir. | M6
Digital Director | EVIAN
Creative Arts Consultant | HEIMAT
General Director | JONAK
Creative Director | ESTÉE LAUDER
Creative Studio Director | SHISEIDO
Exec. Creative Director | BABEL
Executive Creative Dir. | CHEIL
Partner - Creative Director | SOON IN TOKYO
Image and Comm. Director | STRADIVARIUS
Head of Global Brand Comm. | CLUB MED
Global Brand Director | BOUCHERON
Deputy Director of Communication | PETIT BATEAU
Executive Creative Dir. | TBWA
Global Head of Print | BETC
Global Creative Director | PUBLICIS CONSEIL
Executive Digital Creative Dir. | OGILVY & MATHER
Creative Director | COTY LUXURY DIVISION
Managing Director of Communications | PSG
Marketing Director | COTY
Creative Dir. & Founder | RICCARDO RUINI STUDIO
VP Creative & Design | COTY, LUXURY DIV.
Production Director | CLM BBDO
Chief Luxury & ENT Officer | DENTSU AEGIS
Communication Dir. | DRIES VAN NOTEN
Marketing Director | PERNOD RICARD
Deputy Director of CEO | LADURÉE Thé & Beauté
Head of Comms & Influence | L'OREAL CPD
Creative Director | BETC
Creative Director
Chief Mktg & Comm. Officer | SONIA RYKIEL
Communication Dir. | GRUPPO MAX MARA
VP Advertising | GAMELOFT
Crédits photo : Julie ANSIAU
Founder | YORGO & CO.
Art Director | MONCLER
Creative & Image Dir.| SONY MUSIC
Executive Creative Director | PUBLICIS CONSEIL
Style & Image Director | MAISON KITSUNÉ
Storyteller & Creative Director | NWA
Brand Manager | PEDRO DEL HIERRO
Communication Director | NINA RICCI
Global Creative Director | DARPHIN
Head of Strategy | DDB Barcelona