Shandor GANCS

Executive Creative Dir. | BSUR

Shandor Gancs is the Executive Creative Director of BSUR, where he oversees the creative output for the Amsterdam, Shanghai and Sao Paulo studios. Hailing from Australia, Shandor is a multi-disciplinary creative with over 15 years experience working for numerous global fashion and lifestyle brands throughout Europe, USA and Australia. his career has seen him lead a wide range of projects including branding, digital, retail, fashion, advertising, interiors and everything in-between. Some of his commercial clients have included Glenmorangie (LVMH), Princess Yachts Int. (LVMH), Aesop, San Pellegrino, L'Oreal Paris, pionner, Moxy Hotels, Polaroid and Liberty of London. When not working, Shandor can be found exploring the streets of Amsterdam with his Hungarian Vizsla.

questionnaire

1.) What was your very first job ?

Graphic designer. 

2.) Please describe, in your own words, what your job is and what work it entails. 

I am teh creative Director at BSUR. It's an extremely varied role, apart from overseeing all the creative output of the studio. In one day I can be designing an interior space, a digital platform, concepting a brand form the ground up, copywriting, creating a tvc, or art directing a photoshoot. Definitely keeps me on my toes ! 

3.) How did you discover that the creative world was right for you ? Was there a time in your life that you credit to this discovery ? What was the chain of events that brought you to where are today ? 

A long train of events, a little serendipitous you could say, led me to where to where I am today. However, I knew from quite an early age that I would be doing something creative. I was lucky enough to have my creativity nurtured by my parents. As a kid I was always the one with the fancy coloured pencils ! I come from a very creative family full of artists, fashion designers, milliners, gallery owners and designers. From quite early on I wanted to be a fine artist but my family nudged me into a more "practical" career : graphic design. From graphic design I worked my way up to being executive creative director for a multi-disciplinary design agency, working on some amazing projects for international clients. I designed textiles for Liberty London, packaging and branding for the skincare brand Aesop, as well as a lot of digital, branding, interior, fashion and retail, advertising and everything in-between. I then took a leap into the fashion world. Firstly designing for various streetwear and high-end Australian brands before becoming creative director for a high-end label and then creative director for one of Australia's largest apparel companies. I then came to Europe. As a creative, you need to get out of your comfort zone in order to keep growing; I felt the need to be challenged and inspired, and I think I have found that here.

4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant ?

Ideas can come from anywhere; the world is an amazing place ! For me, it's as simple as going outside and travelling, absorbing what's around me rather than looking online. Within present digital age everyone is looking at the same references but I find that, by experiencing things firsthand and by looking at the world around you, this is where you find the little things that spark imagination and creativity, and lead to big ideas.

5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry success, what would it be ?

There's quite a few I'm proud of laughs. However, I am always proud of my career in the fashion orld. Seeing my creations on the red carpet or in hign-end fashion magazines has always been satisfying, but to actually see someone wlaking down the street wearing my designs and knowing that they have spent their hard earned money on it has always given me a thrill. Hearing about how they really love, treasure the piece, are proud of it or seeing how it changed their persona, be it making them feel better about themselves, sexier, more beautiful or handsome, confident or whatever, knowing one of my pieces has somehow impacted someone's life is a very nice feeling. 

jury

Co-Founder | ALTMANN + PACREAU
Groupe Creative Director | GOOGLE
Global Brand Image | LACOSTE
Head of Design | MARCEL
Corporate Communications | IBERCHEM
Global Marketing & Comm. Dir. | ROGER VIVIER
Creative Director | CERRUTI
Production Manager | MANGO
CD | BETC
Image Director | GQ, CONDE NAST
Creative Director | AGENCE BABEL
Marketing Director | DANONE
Art Director | BOTTARO Flore
Creative Director | LES GENS PARIS
Founder | ALL CONTENTS
Designer
Brand Director | L'ORÉAL LUXE
Digital Comm. Dir. | FONDATION LOUIS VUITTON
CD | JESUS ET GABRIEL
Head of Design & Creative Director | BERSHKA
Creative Director | FAUCHON
Photo Director | M6
Communication Director | ERIC BOMPARD
VP Glbl LANCASTER Brand & ESCADA F&F | COTY
E-commerce/Art/Comm. Mngr | STRADIVARIUS
Brand Director | L'ORÉAL LUXE
Marketing Director | LANCASTER
Creative Director | CHANGE
Creative Director
SVP Marketing | BECAUSE
Art Direction Brand Specialist | BULGARI
Head of Com & Mktg | SWAROVSKI ATELIER
EVP Creative Dir. - CGB | SWAROVSKI
Executive Creative Director | ZAKKA
Creative Director | UNIVERSAL MUSIC
Innovation Excellence Mktg Dir. | COTY
Creative Director | BUZZMAN
Art Director | RENAULT
Digital Creative Head F&B | CHANEL
Image Coordinator | WOMEN SECRET
Communication Director | L'ORÉAL LUXE
Global Digital Director | BOURJOIS
Image Manager | PERNOD RICARD
Communication Dir.| TARA JARMON
Global Head of Communications | ROCHER GROUP
Communication Director | DAMIANI GROUP
Global Digital Transformation | PERNOD RICARD
Digital Marketing and Media Dir. | ESTEE LAUDER
Global Image Director | HENNESSY
Creative Dir. | ADOLFO DOMINGUEZ
SVP Global Mktg Strategy | ACCORHOTELS
Chief Marketing Officer | L'OREAL
Global Creative Dir. | COTY
Head of Visual Merchandising | BA&SH
Marketing & Communications Director | TOUS
Marketing Director | L'ORÉAL
Senior Marketing & Comm. Mngr | TINDER
Assoc. Comm. Dir. | TF1
Chief Creative Officer | AIR PARIS
Glbl Hd of Comm & Image | MAKE UP FOR EVER
Advertising Mgr | BULGARI
ECD, Pdt Creative Council | McCANN
Image & creation Gp Mgr | GUERLAIN
Art Director | CONDÉ NAST ITALY
VP Marketing & Comm. | LECAB
Executive Creative Dir. | BSUR
Global Comms. & PR Manager | UTERQÜE
Digital Transformation Mktg Dir. | BNP PARIBAS
Head of Prod & Art Buying | PUBLICIS ET NOUS
Creative Director | BENJAMIN GRILLON STUDIO
General Dir. & Production Dir. | HAVAS
Executive Creative Dir. | MAZARINE
Partner & Chief Creative Officer | SERVICEPLAN
Executive Creative Dir. | WE ARE SOCIAL
Creative Communications Director | CARTIER
Creative Director | DAILYMOTION
Glbl CD Luxury | INSTAGRAM & FACEBOOK
Partner | YOU & MR JONES
CD | PUIG PRESTIGE BEAUTE FRANCE
Art Buyer | LOUIS VUITTON
Creative Director | AIR PARIS
Marketing Director | WARNER MUSIC
Creative Director | DOVE
Creative Director Beauty | OGILVY & MATHER
Communication Dir. | VALUE RETAIL FRANCE
President | FF GROUP
SVP Global Marketing Make-Up | GUERLAIN
Art Director | MANGO
Creative Dir. Digital & Integrated | W & CIE
CMO & General Mgmt | LE PRINTEMPS
Creative Director | LA CHOSE
Head of Art Buying |
Comm, Marketing & Digital Dir. | AGATHA
Head of Art | OGILVY
VP Marketing & Comm. | GAMELOFT
Executive Creative Dir. | ARMANDO TESTA
General Dir. of Strategy | PUBLICIS LUXE
Executive Creative Director | LEO BURNETT
Chief Marketing Officer | SHOWROOMPRIVÉ.COM
WW Head of Global Comm. | FREDERIC MALLE
Founder | ROSBEEF!
T.V. Producer | MEGROUS Sophie
Head of Advertorial | GALERIES LAFAYETTE
Communication Dir. | RELAIS & CHATEAUX
Creative Dir. & CEO | AL DENTE
Head of Art Buying | BETC
Advertising Creative Dir. | M6
Digital Director | EVIAN
Creative Arts Consultant | HEIMAT
General Director | JONAK
Creative Director | ESTÉE LAUDER
Creative Studio Director | SHISEIDO
Exec. Creative Director | BABEL
Executive Creative Dir. | CHEIL
Partner - Creative Director | SOON IN TOKYO
Image and Comm. Director | STRADIVARIUS
Head of Global Brand Comm. | CLUB MED
Global Brand Director | BOUCHERON
Deputy Director of Communication | PETIT BATEAU
Executive Creative Dir. | TBWA
Global Head of Print | BETC
Global Creative Director | PUBLICIS CONSEIL
CD | CHRISTIAN DIOR PARFUMS
Executive Digital Creative Dir. | OGILVY & MATHER
Creative Director | COTY LUXURY DIVISION
Creative Dir. | PATRICK REMY STUDIO
Managing Director of Communications | PSG
Marketing Director | COTY
Creative Dir. & Founder | RICCARDO RUINI STUDIO
VP Creative & Design | COTY, LUXURY DIV.
Production Director | CLM BBDO
Chief Luxury & ENT Officer | DENTSU AEGIS
Communication Dir. | DRIES VAN NOTEN
Marketing Director | PERNOD RICARD
Deputy Director of CEO | LADURÉE Thé & Beauté
Head of Comms & Influence | L'OREAL CPD
Creative Director | BETC
Creative Director
Chief Mktg & Comm. Officer | SONIA RYKIEL
Communication Dir. | GRUPPO MAX MARA
VP Advertising | GAMELOFT
Partner, CCO | SERVICEPLAN
Crédits photo : Julie ANSIAU
Founder | YORGO & CO.
Art Director | MONCLER
Creative & Image Dir.| SONY MUSIC
Founder | ANIMALS PARIS
Executive Creative Director | PUBLICIS CONSEIL
Style & Image Director | MAISON KITSUNÉ
Storyteller & Creative Director | NWA
Brand Manager | PEDRO DEL HIERRO
Communication Director | NINA RICCI
Global Creative Director | DARPHIN
Head of Strategy | DDB Barcelona