Shandor GANCS

Executive Creative Dir. | BSUR

Shandor Gancs is the Executive Creative Director of BSUR, where he oversees the creative output for the Amsterdam, Shanghai and Sao Paulo studios. Hailing from Australia, Shandor is a multi-disciplinary creative with over 15 years experience working for numerous global fashion and lifestyle brands throughout Europe, USA and Australia. his career has seen him lead a wide range of projects including branding, digital, retail, fashion, advertising, interiors and everything in-between. Some of his commercial clients have included Glenmorangie (LVMH), Princess Yachts Int. (LVMH), Aesop, San Pellegrino, L'Oreal Paris, pionner, Moxy Hotels, Polaroid and Liberty of London. When not working, Shandor can be found exploring the streets of Amsterdam with his Hungarian Vizsla.

questionnaire

1.) What was your very first job ?

Graphic designer. 

2.) Please describe, in your own words, what your job is and what work it entails. 

I am teh creative Director at BSUR. It's an extremely varied role, apart from overseeing all the creative output of the studio. In one day I can be designing an interior space, a digital platform, concepting a brand form the ground up, copywriting, creating a tvc, or art directing a photoshoot. Definitely keeps me on my toes ! 

3.) How did you discover that the creative world was right for you ? Was there a time in your life that you credit to this discovery ? What was the chain of events that brought you to where are today ? 

A long train of events, a little serendipitous you could say, led me to where to where I am today. However, I knew from quite an early age that I would be doing something creative. I was lucky enough to have my creativity nurtured by my parents. As a kid I was always the one with the fancy coloured pencils ! I come from a very creative family full of artists, fashion designers, milliners, gallery owners and designers. From quite early on I wanted to be a fine artist but my family nudged me into a more "practical" career : graphic design. From graphic design I worked my way up to being executive creative director for a multi-disciplinary design agency, working on some amazing projects for international clients. I designed textiles for Liberty London, packaging and branding for the skincare brand Aesop, as well as a lot of digital, branding, interior, fashion and retail, advertising and everything in-between. I then took a leap into the fashion world. Firstly designing for various streetwear and high-end Australian brands before becoming creative director for a high-end label and then creative director for one of Australia's largest apparel companies. I then came to Europe. As a creative, you need to get out of your comfort zone in order to keep growing; I felt the need to be challenged and inspired, and I think I have found that here.

4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant ?

Ideas can come from anywhere; the world is an amazing place ! For me, it's as simple as going outside and travelling, absorbing what's around me rather than looking online. Within present digital age everyone is looking at the same references but I find that, by experiencing things firsthand and by looking at the world around you, this is where you find the little things that spark imagination and creativity, and lead to big ideas.

5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry success, what would it be ?

There's quite a few I'm proud of laughs. However, I am always proud of my career in the fashion orld. Seeing my creations on the red carpet or in hign-end fashion magazines has always been satisfying, but to actually see someone wlaking down the street wearing my designs and knowing that they have spent their hard earned money on it has always given me a thrill. Hearing about how they really love, treasure the piece, are proud of it or seeing how it changed their persona, be it making them feel better about themselves, sexier, more beautiful or handsome, confident or whatever, knowing one of my pieces has somehow impacted someone's life is a very nice feeling. 

jury

Director of Communications | MASSIMO DUTTI
Co-Founder | ALTMANN + PACREAU
Groupe Creative Director | GOOGLE
Global Brand Image | LACOSTE
Global Marketing & Comm. Dir. | ROGER VIVIER
Director Brand Communication | ADIDAS FRANCE
Image Director | GQ, CONDE NAST
Creative Director | AGENCE BABEL
Head of Brand & Comm. | SARENZA
Founder | ALL CONTENTS
Designer
Digital Comm. Dir. | FONDATION LOUIS VUITTON
Creative Director | FAUCHON
Photo Director | M6
Marketing Director | LANCASTER
SVP Marketing | BECAUSE
Head of Com & Mktg | SWAROVSKI ATELIER
EVP & Creative Dir. | SWAROVSKI
Executive Creative Director | ZAKKA
Innovation Excellence Mktg Dir. | COTY
Art Director | GUERLAIN
Digital Creative Director | CHANEL
Communication Director | L'ORÉAL LUXE
Communication Dir.| TARA JARMON
Global Digital Director | PERNOD RICARD
Global Image Director | HENNESSY
Creative Dir. | ADOLFO DOMINGUEZ
SVP Global Mktg Strategy | ACCORHOTELS
Assoc. Creative Director | HEREZIE
Global Comm. & Mktg Dir. | LONGCHAMP
Chief Marketing Officer | L'OREAL
Global Creative Dir. | COTY
VP Digital Transformation | LVMH
Assoc. Comm. Dir. | TF1
Glbl Hd of Comm & Image | MAKE UP FOR EVER
Advertising Mgr | BULGARI
ECD, Pdt Creative Council | McCANN
Image & creation Gp Mgr | GUERLAIN
Art Director | CONDÉ NAST ITALY
Creative Director
VP Marketing & Comm. | LECAB
Executive Creative Dir. | BSUR
Head of Prod & Art Buying | PUBLICIS ET NOUS
General Dir. & Production Dir. | HAVAS
Executive Creative Dir. | MAZARINE
Executive Creative Dir. | WE ARE SOCIAL
Creative Communications Director | CARTIER
Head of Image & Digital Comm. | PETIT BATEAU
EMEA Comm. Director | SMASHBOX COSMETICS
Creative Director | DAILYMOTION
Glbl CD Luxury | INSTAGRAM & FACEBOOK
Digital & Retail Marketing Dir. | VALENTINO BEAUTY
Communication Dir. | VALUE RETAIL FRANCE
General Manager | ADIDAS
SVP Global Marketing Make-Up | GUERLAIN
Creative Dir. Digital & Integrated | W & CIE
CMO & General Mgmt | LE PRINTEMPS
Comm, Marketing & Digital Dir. | AGATHA
VP Marketing & Comm. | GAMELOFT
Executive Creative Dir. | ARMANDO TESTA
Deputy Managing Dir. | PUBLICIS LUXE
Global Head of Creative Prod. | DIESEL
WW Head of Global Comm. | FREDERIC MALLE
Brand Director | AUBADE
VP Marketing Champagne | PERNOD RICARD
Communication Dir. | RELAIS & CHATEAUX
Creative Dir. & CEO | AL DENTE
Head of Art Buying | BETC
Advertising Creative Dir. | M6
General Director | JONAK
Creative Director | ESTÉE LAUDER
Creative Studio Director | SHISEIDO
Exec. Creative Director | BABEL
International Marketing Dir. | RUINART
Executive Creative Dir. | CHEIL
Head of Global Brand Comm. | CLUB MED
Executive Creative Dir. | TBWA
Global Head of Print | BETC
Events Dir. | CHRISTIAN DIOR PARFUMS
Creative Director | COTY LUXURY DIVISION
Creative Dir. | PATRICK REMY STUDIO
VP Creative & Design | COTY, LUXURY DIV.
Communication Dir. | DRIES VAN NOTEN
Marketing Director | PERNOD RICARD
Comm. & Image Director | LADURÉE
Head of Comms & Influence | L'OREAL CPD
Creative Director | BETC
Global Creative Dir. | DARPHIN
Global Head of Creative | SWAROVSKI
Chief Mktg & Comm. Officer | SONIA RYKIEL
Communication Dir. | GRUPPO MAX MARA
President | HEREZIE GROUP
VP Advertising | GAMELOFT
Partner, CCO | SERVICEPLAN
Int. VIP & Image Mgr | ROBERTO CAVALLI
Founder | YORGO & CO.
Art Director | MONCLER
Creative & Image Dir.| SONY MUSIC
Storyteller & Creative Director | NWA
Communication Director | NINA RICCI
Head of Strategy | DDB Barcelona