Riccardo Fregoso is the award-winning Executive Creative Director of McCann WorldGroup Paris. He’s a passionate and hungry creative, as well as a strong multidisciplinary team leader.
His philosophical background has given him a radical, analytical way of thinking, along with a strong passion for popular culture, emerging technologies, language, and design trends.
After starting at BETC, Riccardo spent 4 years in the TBWA Group, and 2 at Ogilvy Paris, working on brands such as Absolut, BMW, Martell, Nissan Infiniti, McDonald's, Mondelez, Deezer, Tiffany, Netflix, and Coca Cola. At McCann Paris, his mission is to rebuild the global image of the agency, by restructuring the company—and its approach—to meet the technological and social challenges of the 21st century for global brands such as Nespresso, MasterCard, Olympique Marseille, Innocence in Danger, Beko, Nestle Cereals, Subway, and L'Oréal.
Riccardo has been on juries at International and national award shows such as the Eurobest, New York Festival, LIA and the French Grand Prix Strategies of Advertising. He has won more than 50 international awards, including 8 Cannes Lions, two Eurobest Grand Prix, a Eurobest Glass award, and many more from the D&AD, Webby, Clio, LIA, One Show, Epica and Art Directors Club. With Riccardo’s guidance, McCann Paris has climbed to 4th place in the Gunn Report’s 2016 rankings of all agencies in France. And in 2017, McCann Paris has become 2nd best agency at Effie Awards in France.