Pauline FRACHON

Glbl Hd of Comm & Image | MAKE UP FOR EVER

I am a storyteller, dreamer, transformer, and an entrepreneur at heart.

I love challenges and I don’t understand imaginative boundaries.

I used to study law, I started my professional life in media buying agencies (Carat and PHD as Media Strategist with a creative approach), then I enter the world of Universal Music (as Global Marketing Director for New Business), to finally work in the cosmetic industry at MAKE UP FOR EVER (Global Head of Communication & Image). What would be next? I don’t know but I am sure it is going to be fun.

questionnaire

1.) What was your very first job ?

I worked at Carat Sponsorship to build creative and disruptive partnership between media and brands

2.) Please describe, in your own words, what your job is and what work it entails.

I am in charge of the Communication strategy and Image creation for MAKE UP FOR EVER. The cosmetic industry is a very dynamic and creative place that is evolving very quickly. Therefore my job is always to push boundaries, reconsider the ongoing strategy to ensure we are always a step further.

3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today ?

Honestly I have no idea. I believe I have always been attracted by creativity. I created shows in my garden when I was young. I build stories in my head for family speeches… My father is a creative so maybe it is in my vein. My destiny was to be a lawyer and now I lead the Image of a cosmetic brand. I don’t become creative. It is a personality. Then it is a question of having the courage to change when an opportunity comes.

4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Inspiration is everywhere. The secret is how do you listen to it.

5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be ?

Feder partnership with MAKE UP FOR EVR : https://www.youtube.com/watch?v=G_dZf-2cJWg

6.) What social media artist/account are you most influenced by ?

An honest answer would be my friends. Because this is usually where come from the innovative ideas. From real people.

7.) Which creative disciplines do you commission most, and are most interested in seeing more of ?

My focus at the moment is on photos, videos and socials.

jury

Director of Communications | MASSIMO DUTTI
Co-Founder | ALTMANN + PACREAU
Groupe Creative Director | GOOGLE
Global Brand Image | LACOSTE
Global Marketing & Comm. Dir. | ROGER VIVIER
Director Brand Communication | ADIDAS FRANCE
Image Director | GQ, CONDE NAST
Creative Director | AGENCE BABEL
Head of Brand & Comm. | SARENZA
Founder | ALL CONTENTS
Designer
Digital Comm. Dir. | FONDATION LOUIS VUITTON
Creative Director | FAUCHON
Photo Director | M6
Marketing Director | LANCASTER
SVP Marketing | BECAUSE
Head of Com & Mktg | SWAROVSKI ATELIER
EVP & Creative Dir. | SWAROVSKI
Executive Creative Director | ZAKKA
Innovation Excellence Mktg Dir. | COTY
Art Director | GUERLAIN
Digital Creative Director | CHANEL
Communication Director | L'ORÉAL LUXE
Communication Dir.| TARA JARMON
Global Digital Director | PERNOD RICARD
Global Image Director | HENNESSY
Creative Dir. | ADOLFO DOMINGUEZ
SVP Global Mktg Strategy | ACCORHOTELS
Assoc. Creative Director | HEREZIE
Global Comm. & Mktg Dir. | LONGCHAMP
Chief Marketing Officer | L'OREAL
Global Creative Dir. | COTY
VP Digital Transformation | LVMH
Assoc. Comm. Dir. | TF1
Glbl Hd of Comm & Image | MAKE UP FOR EVER
Advertising Mgr | BULGARI
ECD, Pdt Creative Council | McCANN
Image & creation Gp Mgr | GUERLAIN
Art Director | CONDÉ NAST ITALY
Creative Director
VP Marketing & Comm. | LECAB
Executive Creative Dir. | BSUR
Head of Prod & Art Buying | PUBLICIS ET NOUS
General Dir. & Production Dir. | HAVAS
Executive Creative Dir. | MAZARINE
Executive Creative Dir. | WE ARE SOCIAL
Creative Communications Director | CARTIER
Head of Image & Digital Comm. | PETIT BATEAU
EMEA Comm. Director | SMASHBOX COSMETICS
Creative Director | DAILYMOTION
Glbl CD Luxury | INSTAGRAM & FACEBOOK
Digital & Retail Marketing Dir. | VALENTINO BEAUTY
Communication Dir. | VALUE RETAIL FRANCE
General Manager | ADIDAS
SVP Global Marketing Make-Up | GUERLAIN
Creative Dir. Digital & Integrated | W & CIE
CMO & General Mgmt | LE PRINTEMPS
Comm, Marketing & Digital Dir. | AGATHA
VP Marketing & Comm. | GAMELOFT
Executive Creative Dir. | ARMANDO TESTA
Deputy Managing Dir. | PUBLICIS LUXE
Global Head of Creative Prod. | DIESEL
WW Head of Global Comm. | FREDERIC MALLE
Brand Director | AUBADE
VP Marketing Champagne | PERNOD RICARD
Communication Dir. | RELAIS & CHATEAUX
Creative Dir. & CEO | AL DENTE
Head of Art Buying | BETC
Advertising Creative Dir. | M6
General Director | JONAK
Creative Director | ESTÉE LAUDER
Creative Studio Director | SHISEIDO
Exec. Creative Director | BABEL
International Marketing Dir. | RUINART
Executive Creative Dir. | CHEIL
Head of Global Brand Comm. | CLUB MED
Executive Creative Dir. | TBWA
Global Head of Print | BETC
Events Dir. | CHRISTIAN DIOR PARFUMS
Creative Director | COTY LUXURY DIVISION
Creative Dir. | PATRICK REMY STUDIO
VP Creative & Design | COTY, LUXURY DIV.
Communication Dir. | DRIES VAN NOTEN
Marketing Director | PERNOD RICARD
Comm. & Image Director | LADURÉE
Head of Comms & Influence | L'OREAL CPD
Creative Director | BETC
Global Creative Dir. | DARPHIN
Global Head of Creative | SWAROVSKI
Chief Mktg & Comm. Officer | SONIA RYKIEL
Communication Dir. | GRUPPO MAX MARA
President | HEREZIE GROUP
VP Advertising | GAMELOFT
Partner, CCO | SERVICEPLAN
Int. VIP & Image Mgr | ROBERTO CAVALLI
Founder | YORGO & CO.
Art Director | MONCLER
Creative & Image Dir.| SONY MUSIC
Storyteller & Creative Director | NWA
Communication Director | NINA RICCI
Head of Strategy | DDB Barcelona