After finishing intense studies in science I started all over as a singer/songwriter and producer. That's what brought me to different places around the globe, balancing a love for writing and working in the studio with a passion for performing. Settling in France finally influenced my way towards a different creative approach and made me become a more "visual performer". That is the foundation of my work today as a creative director where I am very lucky and thankful to mix up ideas, bringing styles together with over 15 years experience in advertising, interactive, producing award winning work with brands such as Dior, Hermès, Lancôme or Chanel. Designing thoughtful experiences and leading creative teams on a daily basis, I balance a love for elegance with a highly conceptual approach for the benefit of luxury and premium brands. Having joined Mazarine in Paris, I strive to blend the ‘high-tech’ aspects of the world of digital with the aesthetic demand of luxury publicity.