Paola SPREAFICO

Communication Dir. | GRUPPO MAX MARA

Paola is the head of international communication for Marella and iBlues, part of the Max Mara Fashion Group. She oversees the conceptual and creative development of the advertising campaigns and of the online and offline communication of the two brands of which she is in charge. Paola regularly travels around the world for business combining her personal passion and curiosity towards new countries, cultures and arts with work commitments.

questionnaire

1.) What was your very first job ? 

When I started working, and just because I like travelling, I accepted a job in the export department of a company manufacturing food processing machines. I had the chance to visit Tunisia, Algeria, Ethiopia and Yemen and that was a great experience. After a while, I realized that "the products" were not on my speed and I decided to quit. 

2.) Please describe, in your own words, what your job is and what work it entails. 

My job is all about communication. I'm in charge of supervising all contents online and offline for Marella and iBlues which are brands belonging to the Max Mara Fashion Group. My main concern is to grant the constistency between the brand identity and the image. 

3.) How did you discover that the creative world was right for you ? Was there a time in your life that you credit to this discovery ? What was there train of events that brought you to where you are today ? 

I'm a very curious person who always needs new challenges and new inspirations. I strongly believe that creativity is the only opportunity to pursue your dreams and it doesn't matter in which field. Of course, I've always been passionate about image and photography and on this, my mother was my muse. She was a piano payer and she had an incredibly good taste.

4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant ? 

Travelling, reading and meeting people from different cultures. Arts, galleries and museums are my constant way of inspiration.

5.) If you had to pick one piece of work or project that you are proud of, more for the creative work and innovation is required, rather than its recognition or industry "success", would it be ? 

In the past, I went to Mali, Bamako, for a special project on coats and I had the great opporrtunity to work with Malick Sidibé : that was a unique and astonishing experience. Africa has always been on my heart and I recently followed another project offering work to a group of women in Tunisia.

6.) What social media artist/account are you most influenced by ? 

I love photographers and art accounts and one of my favourite ones is Ryan McGinley, studios.1stdibs too is a furniture account I follow.

7.) Which creative disciplines do you commission most, and are most interested in seeing more of ? (ie photo, film, social, experiential, vr...ect)

For sure photography is my favourite field and I love going through books.

jury

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