Olivier BRETON

Founder | ALL CONTENTS

Olivier Breton born Sept. 18, 1964 in Nancy. DEA in Sciences Texts and Documents at the University of Paris VII, Olivier Breton taught philosophy and literature, while devoting himself to publishing (at Seuil and Flammarion), to research (Institut Mémoires de l'Édition contemporary) and journalism (Amaury Group, History and Miscellaneous Reviews). Communication group Pléiades created in 1994 (became a leading French editorial communication), and sold to the Publicis Group in 2004, he becomes Vice-President of Publicis Consultants while managing the Publicis Group's European Broadcasting Agency, Verbe. In 2008, it was the Agency of communication and press, all specialized content on the problems of company and editorial. All content (now 67 employees) specializes in corporate communication, crisis communication, change, internal communication, public affairs. Olivier Breton has become the magazine and the ParisBerlin site for more than ten years. ParisAlger, Paris Montreal, ParisCasablanca, ParisTheran, Paris Tunis, ParisBrussels, ParisMilan, ParisAbidjan, ParisLisbonne and ParisNewyork. It launches in January 2019, the magazine EUROPEANS diffused to 25 000 copies in kiosks and bookstores. Olivier Breton is a member of the Editorial Board of the Revue Hermès (CNRS); member of the Board of Directors of the Berlin Economic Circle; member of Wirschaftrat Berlin; Director of the Franco-Iranian think tank, expert of the 3rd College of the French European Movement and decorated by the Bundesverdienstkreuz (Officer of the German Order of Merit). He is also the 2017 European Initiative Award. Following Bruno Fuchs (Member of Parliament for LREM), he was a prisoner of the Presidency of the Influence Agency : Image et Stratégie Europe since 1 September 2017. Finally he is the author of "99 proposals to re-enchant Franco-German relations"; and "When Germany is reinvented, the shock of reunification".

questionnaire

1.) What was your very first job?
Professor and Reaseacher

2.) Please describe, in your own words, what your job is and what work it entails.
Planning for the future, or at least adapting to it continuously

3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
Meeting people, meeting people, meeting people

4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
By travelling, reading, exchanging

5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
The development of Oh Ah digital laboratory and its corollary Playground for All which presents the digital and technological innovations of tomorrow.

6.) What social media artist/account are you most influenced by?
None or rather all

7.) Which creative discipline you are more interested in between photography, film, social and experiential?
The total « Livre » in Mallarmé’s view

jury

Co-Founder | ALTMANN + PACREAU
Groupe Creative Director | GOOGLE
Global Brand Image | LACOSTE
Head of Design | MARCEL
Corporate Communications | IBERCHEM
Global Marketing & Comm. Dir. | ROGER VIVIER
Creative Director | CERRUTI
Production Manager | MANGO
CD | BETC
Image Director | GQ, CONDE NAST
Creative Director | AGENCE BABEL
Marketing Director | DANONE
Art Director | BOTTARO Flore
Creative Director | LES GENS PARIS
Founder | ALL CONTENTS
Designer
Brand Director | L'ORÉAL LUXE
Digital Comm. Dir. | FONDATION LOUIS VUITTON
CD | JESUS ET GABRIEL
Head of Design & Creative Director | BERSHKA
Creative Director | FAUCHON
Photo Director | M6
Communication Director | ERIC BOMPARD
VP Glbl LANCASTER Brand & ESCADA F&F | COTY
E-commerce/Art/Comm. Mngr | STRADIVARIUS
Brand Director | L'ORÉAL LUXE
Marketing Director | LANCASTER
Creative Director | CHANGE
Creative Director
SVP Marketing | BECAUSE
Art Direction Brand Specialist | BULGARI
Head of Com & Mktg | SWAROVSKI ATELIER
EVP Creative Dir. - CGB | SWAROVSKI
Executive Creative Director | ZAKKA
Creative Director | UNIVERSAL MUSIC
Innovation Excellence Mktg Dir. | COTY
Creative Director | BUZZMAN
Art Director | RENAULT
Digital Creative Head F&B | CHANEL
Image Coordinator | WOMEN SECRET
Communication Director | L'ORÉAL LUXE
Global Digital Director | BOURJOIS
Image Manager | PERNOD RICARD
Communication Dir.| TARA JARMON
Global Head of Communications | ROCHER GROUP
Communication Director | DAMIANI GROUP
Global Digital Transformation | PERNOD RICARD
Digital Marketing and Media Dir. | ESTEE LAUDER
Global Image Director | HENNESSY
Creative Dir. | ADOLFO DOMINGUEZ
SVP Global Mktg Strategy | ACCORHOTELS
Chief Marketing Officer | L'OREAL
Global Creative Dir. | COTY
Head of Visual Merchandising | BA&SH
Marketing & Communications Director | TOUS
Marketing Director | L'ORÉAL
Senior Marketing & Comm. Mngr | TINDER
Assoc. Comm. Dir. | TF1
Chief Creative Officer | AIR PARIS
Glbl Hd of Comm & Image | MAKE UP FOR EVER
Advertising Mgr | BULGARI
ECD, Pdt Creative Council | McCANN
Image & creation Gp Mgr | GUERLAIN
Art Director | CONDÉ NAST ITALY
VP Marketing & Comm. | LECAB
Executive Creative Dir. | BSUR
Global Comms. & PR Manager | UTERQÜE
Digital Transformation Mktg Dir. | BNP PARIBAS
Head of Prod & Art Buying | PUBLICIS ET NOUS
Creative Director | BENJAMIN GRILLON STUDIO
General Dir. & Production Dir. | HAVAS
Executive Creative Dir. | MAZARINE
Partner & Chief Creative Officer | SERVICEPLAN
Executive Creative Dir. | WE ARE SOCIAL
Creative Communications Director | CARTIER
Creative Director | DAILYMOTION
Glbl CD Luxury | INSTAGRAM & FACEBOOK
Partner | YOU & MR JONES
CD | PUIG PRESTIGE BEAUTE FRANCE
Art Buyer | LOUIS VUITTON
Creative Director | AIR PARIS
Marketing Director | WARNER MUSIC
Creative Director | DOVE
Creative Director Beauty | OGILVY & MATHER
Communication Dir. | VALUE RETAIL FRANCE
President | FF GROUP
SVP Global Marketing Make-Up | GUERLAIN
Art Director | MANGO
Creative Dir. Digital & Integrated | W & CIE
CMO & General Mgmt | LE PRINTEMPS
Creative Director | LA CHOSE
Head of Art Buying |
Comm, Marketing & Digital Dir. | AGATHA
Head of Art | OGILVY
VP Marketing & Comm. | GAMELOFT
Executive Creative Dir. | ARMANDO TESTA
General Dir. of Strategy | PUBLICIS LUXE
Executive Creative Director | LEO BURNETT
Chief Marketing Officer | SHOWROOMPRIVÉ.COM
WW Head of Global Comm. | FREDERIC MALLE
Founder | ROSBEEF!
T.V. Producer | MEGROUS Sophie
Head of Advertorial | GALERIES LAFAYETTE
Communication Dir. | RELAIS & CHATEAUX
Creative Dir. & CEO | AL DENTE
Head of Art Buying | BETC
Advertising Creative Dir. | M6
Digital Director | EVIAN
Creative Arts Consultant | HEIMAT
General Director | JONAK
Creative Director | ESTÉE LAUDER
Creative Studio Director | SHISEIDO
Exec. Creative Director | BABEL
Executive Creative Dir. | CHEIL
Partner - Creative Director | SOON IN TOKYO
Image and Comm. Director | STRADIVARIUS
Head of Global Brand Comm. | CLUB MED
Global Brand Director | BOUCHERON
Deputy Director of Communication | PETIT BATEAU
Executive Creative Dir. | TBWA
Global Head of Print | BETC
Global Creative Director | PUBLICIS CONSEIL
CD | CHRISTIAN DIOR PARFUMS
Executive Digital Creative Dir. | OGILVY & MATHER
Creative Director | COTY LUXURY DIVISION
Creative Dir. | PATRICK REMY STUDIO
Managing Director of Communications | PSG
Marketing Director | COTY
Creative Dir. & Founder | RICCARDO RUINI STUDIO
VP Creative & Design | COTY, LUXURY DIV.
Production Director | CLM BBDO
Chief Luxury & ENT Officer | DENTSU AEGIS
Communication Dir. | DRIES VAN NOTEN
Marketing Director | PERNOD RICARD
Deputy Director of CEO | LADURÉE Thé & Beauté
Head of Comms & Influence | L'OREAL CPD
Creative Director | BETC
Creative Director
Chief Mktg & Comm. Officer | SONIA RYKIEL
Communication Dir. | GRUPPO MAX MARA
VP Advertising | GAMELOFT
Partner, CCO | SERVICEPLAN
Crédits photo : Julie ANSIAU
Founder | YORGO & CO.
Art Director | MONCLER
Creative & Image Dir.| SONY MUSIC
Founder | ANIMALS PARIS
Executive Creative Director | PUBLICIS CONSEIL
Style & Image Director | MAISON KITSUNÉ
Storyteller & Creative Director | NWA
Brand Manager | PEDRO DEL HIERRO
Communication Director | NINA RICCI
Global Creative Director | DARPHIN
Head of Strategy | DDB Barcelona