Nadège WINTER

Storyteller & Creative Director | NWA

Expert in fashion, style and events, passionately and fiercely touches everything, Nadège Winter is precursor of the 360° generation. Former communications director of the Palais de Tokyo and the concept store colette (Paris), she founded in 2008 her agency NWA, Nadège Winter Agency. It thus offers fashion, luxury and prêt-porter brands, as well as lifestyle brands, its global expertise in branding, identity, event, digital and product creation. Inspired by trends to reinforce her intuitions of comlmunication and creation, she knows how to navigate in the heart of a large Parisian network. 

Each project involves the establishment of a new and polymorphous 360° structure. NWA has the ability to extend its board by proposing multi-purpose team constitutions consisting of experts providing strategy planning, digital and CM expertise, graphic design, fixed and animated image production, event production, pop up store...

In addition to its brand advisory missions (Hermès, Cartier, Burberry, Nike, H&M, Minelli, Livy, Petit-Bateau, Kenzo, Kiko, Belevedere, L'Oréal, Standdard House, Sensee, etc.), it inititates and produces his own stories. In 2008 shes co-organizes the Big Music Festival in Biarritz for 8 years (100,000 visitors). At the sale time she organizes the Parisian seasonal event BrunchBazar bringing together over 10,000 people for a week at the Palais de Tokyo, then launches her own fashion brand AmishBoyish in collaboration with graphic designer Dyane de Serigny. For one year, associated with Delphine de Canecaude, she launched the new collaborative and community media TwentyMagazine.fr, a rendez-vous both digital and events, platform for expression of talents of the new generation called millennials. Whenever she is, Nadège Winter has an eye on those who create the trend and energy.

questionnaire

1.) What was your very first job?

Storyteller, story maker.

2.) Please describe, in your own words, what your job is and what work it entails.

Storyteller, story maker, I smell, I feel, I record, I digest, I produce, I imagine. From the brand to the consumers, how to make a product something more relevant and necessary than a product, even a good product.

3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

I am fascinated by arts, artists, people able to change our perception of the world. It inspires me every second. But unfortunately i don’t think I am an artist literally speaking. For that reason, I support, work with, introduce artists to the brands and I imagine all my stories through a creative aspect. Any marketing story must be seen in colors, images, music, sound, voices, smells to make you feel deep emotions.

4.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

Being a partner of the most beautiful stories I could imagine : Palais de Tokyo, colette, Hermès, and so on ...

5) What social media artist/account are you most influenced by?

Instagram

jury

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Storyteller & Creative Director | NWA
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