Joseph DUBRUQUE

Assoc. Creative Director | HEREZIE

First graduated in Mathematics at the Faculty of Science of Lille, Joseph Dubruque made a radical u-turn by entering the Strategy & Communication Institute of Lille and starting a career in advertising at the age of 22.

After a quick move at Leo Burnett Paris in 2005, he became the first young creative hired by Fred Raillard & Farid Mokart to launch Marcel Paris, the renamed creative shop of Publicis Group. During 2 years, Joseph Dubruque took part in winning several accounts as Orange Europe, Coca-Cola France or Match.com. Some of his works quickly got several international awards including a first Bronze Lion in film at Cannes Lions Festival of Creativity.

In 2007, he participated in the beginnings of FF Creative Community (formerly Fred & Farid Paris) for 2 years. His work on Orangina (Naturally Juicy Campaign), Diesel or Wrangler grabbed few more awards including his first Wood Pencil for Craft at D&AD awards in London.

Then he spent 5 years in agencies such as Havas City (previous name of Rosapark) and La Chose, participating on brand creative and strategic transformations like Monoprix,Thalys and Skoda.

Eventually, in 2015, he arrived at Herezie Group in duo with Axel Didon. One year later, joined by Raphael Stein, they now form a trio of Associate Creative Directors. Their work on Google Cloud (The Biography of Tomorrow), Handicap International (#BodyCantWait) & David Lynch Foundation (Sounds of Trauma) hitted around 50 national and international awards in less than 3 years, including 5 more Cannes Lions (1 Gold, 1 silver, 3 bronze), 2 more D&AD pencils (1 Graphite, 1 Wood), and a bunch of Golds at Clio, Eurobest, One Show, Epica etc.

questionnaire

1.) What was your very first job ?

Wow... long time ago... It was in a big warehouse as a warehouseman to finance my studies in Mathematics. I’m a real Benjamin Button of serious life.

2.) Please describe, in your own words, what your job is and what work it entails.

Right now, I’m Associate Creative Director at Herezie Group. This job is the perfect mix between being a manager and remaining a creative. I let junior and mid creative teams take benefit of my experience and help them to raise their creative exigency. This allow me question myself everyday and embrace step by step the most creative career as possible.

3.) How did you discover that the creative world was right for you ? Was there a time in your life that your credit to this discovery ? What was there train of events that rought you to where you are today ? 

When I was a kid, my parents often took me to Paris to assist some shows. But to me, the most catching moments wasn’t the shows, but the night drive on the beltway to go there. I was in love with those giant shiny billboards and those luminous logos everywhere surrounding. Brands has always fascinated me. Advertising is the best warehouse to look after them.

4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant ? 

Is there a better job to be constantly challenged everyday ? I suppose yes, but I’m pretty sure that my job guarantees me a daily dose of frustrations. What I still got not leads me to what I’ll get. That’s why I always add or accept advertising and marketing people on my personal facebook account.
I ensure my wall remain fulfilled with plenty of works that will always keep my eyes open and my brain envious.

5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry "success", what would it be ?

Google Cloud is not my most awarded work, but it definitely was the most demanding one. It took us, with my teammates Axel Didon and Raphael Stein, around 6 months of pure sophistication. We broke the frontier between “organic” and “Artificial” Intelligence by making work together both powerful Google Cloud machines and real Biographers. We piloted this uncommon gathering in aim at creating the first biographies of anticipation relating 10 futures of 10 top french executive. In the end, “The Biography of Tomorrow” made us build a bridge rallying the new world of data driven technologies and the old world of publishing, for a business to business challenge. Tough one !

What social media artist/account are you most influenced by ? 

My top 3 worldwide : Fubiz, Fast Company, Upworthy.
My top 3 in France : Influencia, Packshotmag, Creative Pills. And a bit of Connection Le Book of course haha

jury

Director of Communications | MASSIMO DUTTI
Co-Founder | ALTMANN + PACREAU
Groupe Creative Director | GOOGLE
Global Brand Image | LACOSTE
Global Marketing & Comm. Dir. | ROGER VIVIER
Director Brand Communication | ADIDAS FRANCE
Image Director | GQ, CONDE NAST
Creative Director | AGENCE BABEL
Head of Brand & Comm. | SARENZA
Founder | ALL CONTENTS
Designer
Digital Comm. Dir. | FONDATION LOUIS VUITTON
Creative Director | FAUCHON
Photo Director | M6
Marketing Director | LANCASTER
SVP Marketing | BECAUSE
Head of Com & Mktg | SWAROVSKI ATELIER
EVP & Creative Dir. | SWAROVSKI
Executive Creative Director | ZAKKA
Innovation Excellence Mktg Dir. | COTY
Art Director | GUERLAIN
Digital Creative Director | CHANEL
Communication Director | L'ORÉAL LUXE
Communication Dir.| TARA JARMON
Global Digital Director | PERNOD RICARD
Global Image Director | HENNESSY
Creative Dir. | ADOLFO DOMINGUEZ
SVP Global Mktg Strategy | ACCORHOTELS
Assoc. Creative Director | HEREZIE
Global Comm. & Mktg Dir. | LONGCHAMP
Chief Marketing Officer | L'OREAL
Global Creative Dir. | COTY
VP Digital Transformation | LVMH
Assoc. Comm. Dir. | TF1
Glbl Hd of Comm & Image | MAKE UP FOR EVER
Advertising Mgr | BULGARI
ECD, Pdt Creative Council | McCANN
Image & creation Gp Mgr | GUERLAIN
Art Director | CONDÉ NAST ITALY
Creative Director
VP Marketing & Comm. | LECAB
Executive Creative Dir. | BSUR
Head of Prod & Art Buying | PUBLICIS ET NOUS
General Dir. & Production Dir. | HAVAS
Executive Creative Dir. | MAZARINE
Executive Creative Dir. | WE ARE SOCIAL
Creative Communications Director | CARTIER
Head of Image & Digital Comm. | PETIT BATEAU
EMEA Comm. Director | SMASHBOX COSMETICS
Creative Director | DAILYMOTION
Glbl CD Luxury | INSTAGRAM & FACEBOOK
Digital & Retail Marketing Dir. | VALENTINO BEAUTY
Communication Dir. | VALUE RETAIL FRANCE
General Manager | ADIDAS
SVP Global Marketing Make-Up | GUERLAIN
Creative Dir. Digital & Integrated | W & CIE
CMO & General Mgmt | LE PRINTEMPS
Comm, Marketing & Digital Dir. | AGATHA
VP Marketing & Comm. | GAMELOFT
Executive Creative Dir. | ARMANDO TESTA
Deputy Managing Dir. | PUBLICIS LUXE
Global Head of Creative Prod. | DIESEL
WW Head of Global Comm. | FREDERIC MALLE
Brand Director | AUBADE
VP Marketing Champagne | PERNOD RICARD
Communication Dir. | RELAIS & CHATEAUX
Creative Dir. & CEO | AL DENTE
Head of Art Buying | BETC
Advertising Creative Dir. | M6
General Director | JONAK
Creative Director | ESTÉE LAUDER
Creative Studio Director | SHISEIDO
Exec. Creative Director | BABEL
International Marketing Dir. | RUINART
Executive Creative Dir. | CHEIL
Head of Global Brand Comm. | CLUB MED
Executive Creative Dir. | TBWA
Global Head of Print | BETC
Events Dir. | CHRISTIAN DIOR PARFUMS
Creative Director | COTY LUXURY DIVISION
Creative Dir. | PATRICK REMY STUDIO
VP Creative & Design | COTY, LUXURY DIV.
Communication Dir. | DRIES VAN NOTEN
Marketing Director | PERNOD RICARD
Comm. & Image Director | LADURÉE
Head of Comms & Influence | L'OREAL CPD
Creative Director | BETC
Global Creative Dir. | DARPHIN
Global Head of Creative | SWAROVSKI
Chief Mktg & Comm. Officer | SONIA RYKIEL
Communication Dir. | GRUPPO MAX MARA
President | HEREZIE GROUP
VP Advertising | GAMELOFT
Partner, CCO | SERVICEPLAN
Int. VIP & Image Mgr | ROBERTO CAVALLI
Founder | YORGO & CO.
Art Director | MONCLER
Creative & Image Dir.| SONY MUSIC
Storyteller & Creative Director | NWA
Communication Director | NINA RICCI
Head of Strategy | DDB Barcelona