Isabelle MICAL

Communication Dir. | RELAIS & CHATEAUX

Communication Director, experienced in strategic vision across a wide portfolio of brands, targeting on and off line media. Big-picture creative input and ideas as well as coaching young talent into leadership roles. Dynamic communicator across regions and departments to bring to life flawless on time, on target, on budget relevant projects that capture the imagination.

questionnaire

1.) What was your very first job? What does it feels like to look back at it? 

Internship in the PR department of Lancôme International, L’Oréal Professional life goes fast, try to enjoy each day.

2.) Please describe, in your own words, what your current job is and what work it entails.

In charge of the external image of Relais & Chateaux association, a collection of 560 hotels and restaurants in the world. I overview all PR, Community Management and Corporate, from advertising, Instants Magazine, Guidebook. Objective of my team is to develop the brand awereness outside France and refresh the image of the association to  target younger consumers in France.

3.) How did you discover that the creative world was right for you?

By the pleasure to think out of the box.

4.) Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today? In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant? 

I have started my professional life working for designers such as Yohji Yamamoto, Mrs Jil Sander or  Vivienne Westwood. These inconic designers are charismatic, their creation is a vocation and passion. Their work and way of working have been my first professional source of inspiration. Always manage and convince your boss on your ideas to have freedom to work. Never accept too many meetings and try to control your agenda.

5.) If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

The launch of Chloé fragrance with Coty.

jury

Director of Communications | MASSIMO DUTTI
Co-Founder | ALTMANN + PACREAU
Groupe Creative Director | GOOGLE
Global Brand Image | LACOSTE
Global Marketing & Comm. Dir. | ROGER VIVIER
Director Brand Communication | ADIDAS FRANCE
Image Director | GQ, CONDE NAST
Creative Director | AGENCE BABEL
Head of Brand & Comm. | SARENZA
Founder | ALL CONTENTS
Designer
Digital Comm. Dir. | FONDATION LOUIS VUITTON
Creative Director | FAUCHON
Photo Director | M6
Marketing Director | LANCASTER
SVP Marketing | BECAUSE
Head of Com & Mktg | SWAROVSKI ATELIER
EVP & Creative Dir. | SWAROVSKI
Executive Creative Director | ZAKKA
Innovation Excellence Mktg Dir. | COTY
Art Director | GUERLAIN
Digital Creative Director | CHANEL
Communication Director | L'ORÉAL LUXE
Communication Dir.| TARA JARMON
Global Digital Director | PERNOD RICARD
Global Image Director | HENNESSY
Creative Dir. | ADOLFO DOMINGUEZ
SVP Global Mktg Strategy | ACCORHOTELS
Assoc. Creative Director | HEREZIE
Global Comm. & Mktg Dir. | LONGCHAMP
Chief Marketing Officer | L'OREAL
Global Creative Dir. | COTY
VP Digital Transformation | LVMH
Assoc. Comm. Dir. | TF1
Glbl Hd of Comm & Image | MAKE UP FOR EVER
Advertising Mgr | BULGARI
ECD, Pdt Creative Council | McCANN
Image & creation Gp Mgr | GUERLAIN
Art Director | CONDÉ NAST ITALY
Creative Director
VP Marketing & Comm. | LECAB
Executive Creative Dir. | BSUR
Head of Prod & Art Buying | PUBLICIS ET NOUS
General Dir. & Production Dir. | HAVAS
Executive Creative Dir. | MAZARINE
Executive Creative Dir. | WE ARE SOCIAL
Creative Communications Director | CARTIER
Head of Image & Digital Comm. | PETIT BATEAU
EMEA Comm. Director | SMASHBOX COSMETICS
Creative Director | DAILYMOTION
Glbl CD Luxury | INSTAGRAM & FACEBOOK
Digital & Retail Marketing Dir. | VALENTINO BEAUTY
Communication Dir. | VALUE RETAIL FRANCE
General Manager | ADIDAS
SVP Global Marketing Make-Up | GUERLAIN
Creative Dir. Digital & Integrated | W & CIE
CMO & General Mgmt | LE PRINTEMPS
Comm, Marketing & Digital Dir. | AGATHA
VP Marketing & Comm. | GAMELOFT
Executive Creative Dir. | ARMANDO TESTA
Deputy Managing Dir. | PUBLICIS LUXE
Global Head of Creative Prod. | DIESEL
WW Head of Global Comm. | FREDERIC MALLE
Brand Director | AUBADE
VP Marketing Champagne | PERNOD RICARD
Communication Dir. | RELAIS & CHATEAUX
Creative Dir. & CEO | AL DENTE
Head of Art Buying | BETC
Advertising Creative Dir. | M6
General Director | JONAK
Creative Director | ESTÉE LAUDER
Creative Studio Director | SHISEIDO
Exec. Creative Director | BABEL
International Marketing Dir. | RUINART
Executive Creative Dir. | CHEIL
Head of Global Brand Comm. | CLUB MED
Executive Creative Dir. | TBWA
Global Head of Print | BETC
Events Dir. | CHRISTIAN DIOR PARFUMS
Creative Director | COTY LUXURY DIVISION
Creative Dir. | PATRICK REMY STUDIO
VP Creative & Design | COTY, LUXURY DIV.
Communication Dir. | DRIES VAN NOTEN
Marketing Director | PERNOD RICARD
Comm. & Image Director | LADURÉE
Head of Comms & Influence | L'OREAL CPD
Creative Director | BETC
Global Creative Dir. | DARPHIN
Global Head of Creative | SWAROVSKI
Chief Mktg & Comm. Officer | SONIA RYKIEL
Communication Dir. | GRUPPO MAX MARA
President | HEREZIE GROUP
VP Advertising | GAMELOFT
Partner, CCO | SERVICEPLAN
Int. VIP & Image Mgr | ROBERTO CAVALLI
Founder | YORGO & CO.
Art Director | MONCLER
Creative & Image Dir.| SONY MUSIC
Storyteller & Creative Director | NWA
Communication Director | NINA RICCI
Head of Strategy | DDB Barcelona