Having studied Graphic Design and Photography in the late 90's a natural journey was made into Art Direction in the Music industry and Pop culture era during the early 2000's. Spending informative years working with a record label in the Uk and US and traveling with music artists, designing graphics, album covers, pop videos, directing shoots and of course shooting them too. Using photography as a medium for the design solution along with crafting the skill of light shaping, large productions and location shoots. Working as an Art Director with progression to Creative Director for advertising agencies and clients around the globe including Westfield, Sunglass Hut, Vogue, Australian Fashion Week, Net-A-Porter, Wednesday, Selfridges and currently Unilever for Dove. Giles now works between Creative Direction and Photographer to really pursue and deliver beauty, lifestyle and fashion using his eye for Creative Direction and broad experience of working brand and agency side to really understand the client’s needs and deliver something rewarding. Giles is now based in Brighton, nr London and works across a varied selection of beauty and purpose projects. Beauty is an inspiring industry and using this platform to bring collective change is rewarding.