David RAICHMAN

Executive Digital Creative Dir. | OGILVY & MATHER

Currently Executive Digital Creative Director at Ogilvy Paris, David Raichman has spend the last 15 years helping reinvent the creative and digital industries. Constantly remixing innovation, creativity and storytelling, he stumbles into the risk zone every day. That’s probably because he’s never been in advertising: design, philosophy and science have moulded his character and career. Digital is David’s blood. He was already a web editor in the 90’s for America Online in France, and in 2008 he created one of the first agency UX design departments at Ogilvy One. Two years on, he launched Ogilvy Lab Paris to push innovation still further. Its works include the Coke Sharing Can, winner of a gold Design Lion. And in 2014 Babolat Play, the first connected tennis racquet, won the prestigious Innovation Lion. David’s goal is to make worldwide brands embrace initiatives that aren’t really advertising as we know it. Today, brands need an innovative, useful role in real life. Passionate about ideas, design thinking and digital, David won many other awards, too, from LIA to Clios. He was also named jury member at Cannes Lions 2016 for Mobile Category.

questionnaire

1.) What was your very first job?

UX/Interface Designer

2.) Please describe, in your own words, what your job is and what work it entails.

My job is to create campaigns, experiences, services and social acts for brands in the digital and social language where formats evolve constantly.

3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

My background is philosophy, but I was always looking to balance my life with a creative activity. Passionate about music, I moved to sound design and music creation. This opened a natural path to advertising.

4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

People, Tech events (SXSW, CES…),Practicing photography (my other passion and practice), Analyzing pop culture phenomenon and Art Exhibitions.

5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

Probably the ‘sharing can’ for Coca Cola (https://www.youtube.com/watch?v=SLLR9VR2-7w)

6.) What social media artist/account are you most influenced by?

Casey Neistat, Reggie Watts, Kevin Kelly, Evelyn Bencicova

7.) Which creative disciplines do you commission most, and are most interested in seeing more of? (ie photo, film, social, experiential, vr, etc)

Experiential, Social and photography.

jury

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President | FF GROUP
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T.V. Producer | MEGROUS Sophie
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Creative Arts Consultant | HEIMAT
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Creative Studio Director | SHISEIDO
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Global Head of Print | BETC
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CD | CHRISTIAN DIOR PARFUMS
Executive Digital Creative Dir. | OGILVY & MATHER
Creative Director | COTY LUXURY DIVISION
Creative Dir. | PATRICK REMY STUDIO
Managing Director of Communications | PSG
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Creative Dir. & Founder | RICCARDO RUINI STUDIO
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Production Director | CLM BBDO
Chief Luxury & ENT Officer | DENTSU AEGIS
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Deputy Director of CEO | LADURÉE Thé & Beauté
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Creative Director | BETC
Creative Director
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Communication Dir. | GRUPPO MAX MARA
VP Advertising | GAMELOFT
Partner, CCO | SERVICEPLAN
Crédits photo : Julie ANSIAU
Founder | YORGO & CO.
Art Director | MONCLER
Creative & Image Dir.| SONY MUSIC
Founder | ANIMALS PARIS
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Style & Image Director | MAISON KITSUNÉ
Storyteller & Creative Director | NWA
Brand Manager | PEDRO DEL HIERRO
Communication Director | NINA RICCI
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