Currently Executive Digital Creative Director at Ogilvy Paris, David Raichman has spend the last 15 years helping reinvent the creative and digital industries. Constantly remixing innovation, creativity and storytelling, he stumbles into the risk zone every day. That’s probably because he’s never been in advertising: design, philosophy and science have moulded his character and career. Digital is David’s blood. He was already a web editor in the 90’s for America Online in France, and in 2008 he created one of the first agency UX design departments at Ogilvy One. Two years on, he launched Ogilvy Lab Paris to push innovation still further. Its works include the Coke Sharing Can, winner of a gold Design Lion. And in 2014 Babolat Play, the first connected tennis racquet, won the prestigious Innovation Lion. David’s goal is to make worldwide brands embrace initiatives that aren’t really advertising as we know it. Today, brands need an innovative, useful role in real life. Passionate about ideas, design thinking and digital, David won many other awards, too, from LIA to Clios. He was also named jury member at Cannes Lions 2016 for Mobile Category.