Born and raised in Italy. When I was a child I used to watch ads and skip the tv programs. Then I studied business and economics and researched about the impact of ethical behaviors for enterprises but I had advertising in my heart. After a master in marketing and communication and working in a Japanese canteen in London I started working as strategic planner at Ddb Milan where I worked for Audi, Campari, Oviesse, Poste Italiane, Ferrero and others. In 2011 I moved to Barcelona where I’ve stopped to relax my hair and started my almost 8 years adventure at DDB. In the last years I had the chance to work for many clients as Audi international, Audi Spain, Puig, Mediamarkt, ColaCao and others. Two years ago I became head of strategy.