Alexandra is a French Creative Director based in Paris. Over the past years, Alexandra fueled the creative and strategic direction on many Luxury brands. She currently oversees the Creative Direction within the Coty in-house Studio, ensuring relevance and creativity across the Coty Luxury brands portfolio. She graduated in Applied Arts and started her career as Art Director at the Paris agency Fred&Farid. She then joined Dior Parfums where her integrated ideas-led approach led to an in-depth creative partnership with the brand. Over the last decade, she worked with a series of renowned and forward-thinking artists on numerous and audacious projects. She consistently reinvents the relationship between Art, Branding and Culture to create striking imagery, meaningful contents and compelling storytelling.