Alessandro MARZANI

Global Head of Creative Prod. | DIESEL

Alessandro is a globetrotter of the Fashion Industry. Born and raised in the suburbs of Milan, after his first experiences in several agencies and production house, he started his journey in the fashion world in the Digital Marketing & Communication department of Dolce & Gabbana. Moving to New York to see “the other side” he collaborated with W Magazine, Biba!, V Magazine, Style, Getty Images and several other brands. Coming back to Europe, he moved to Amsterdam to work at PVH on the launch of the Tommy x GiGi collaboration. In the 2016 he joined Diesel as Senior Creative Producer in the Marketing team, he is currently the Global Head of Creative Production. Eclectic, driven by a constant curiosity, he applies a nerd approach in everything he does. He has a dream: inject storytelling in fashion communication, keeping the aesthetic to create stories.

questionnaire

1.) What was your very first job? What does it feels like to look back at it? 

At the very beginning of my career I was an Intern at MTV Italy.  It was great and fun since I started experiencing the thrill of a live show. In few weeks I became the Master of Coffee Making  (only Italian Espresso though ;) )

2.) Please describe, in your own words, what your current job is and what work it entails.

As a Global Head of Creative Production, my team is in charge to develop and execute creative ideas from the concept to the final delivery, partnering with the in-house creative team or with external agencies. We are in charge to translate the vision of the brand into the execution of the assets, and accountable to ensure a consistent “tone of voice” in each touchpoint. Acting also as an “Image Manager” we are also liable to guarantee the quality of the executions.

3.)  How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?

I’m not proper a “creative person”, I prefer to describe myself as the link between creatives and the real world, very opinionated with a strong point of view. I have my own vision on how the creative industry changed lately: the traditional “creative duo” (copywriter + art director) is replaced by a new “duo” where a Creative Producer works closely with an Art Director who has a 360 approach. I always had this vision and I strongly believe it’s the right way to approach the creative world nowadays

4.) In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

I always had a kind of nerd approach, I love to be fed by the newness. I am super curious in a genuine way. I love to listen to people, to watch what other people are doing, to look in what is new and relevant, not only in the industry but in general in the world. This is my way to keep my vision fresh, always trying to be innovative and relevant

5.) If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

 I need to mention two I am very proud for different reasons. The first one is a video we created when I was in Dolce & Gabbana for the launch of a new bag (https://vimeo.com/111132092). I’m in love with it because it was something completely out of the box and so new for the brand. The second one is a recent project developed for Diesel: DEISEL (https://youtu.be/3pqRgD5Dg4c), I’m very proud of it because it’s a great example on how to produce a succesful and super creative idea that is also relevant for the fashion industry

jury

Director of Communications | MASSIMO DUTTI
Co-Founder | ALTMANN + PACREAU
Groupe Creative Director | GOOGLE
Global Brand Image | LACOSTE
Global Marketing & Comm. Dir. | ROGER VIVIER
Director Brand Communication | ADIDAS FRANCE
Image Director | GQ, CONDE NAST
Creative Director | AGENCE BABEL
Head of Brand & Comm. | SARENZA
Founder | ALL CONTENTS
Designer
Digital Comm. Dir. | FONDATION LOUIS VUITTON
Creative Director | FAUCHON
Photo Director | M6
Marketing Director | LANCASTER
SVP Marketing | BECAUSE
Head of Com & Mktg | SWAROVSKI ATELIER
EVP & Creative Dir. | SWAROVSKI
Executive Creative Director | ZAKKA
Innovation Excellence Mktg Dir. | COTY
Art Director | GUERLAIN
Digital Creative Director | CHANEL
Communication Director | L'ORÉAL LUXE
Communication Dir.| TARA JARMON
Global Digital Director | PERNOD RICARD
Global Image Director | HENNESSY
Creative Dir. | ADOLFO DOMINGUEZ
SVP Global Mktg Strategy | ACCORHOTELS
Assoc. Creative Director | HEREZIE
Global Comm. & Mktg Dir. | LONGCHAMP
Chief Marketing Officer | L'OREAL
Global Creative Dir. | COTY
VP Digital Transformation | LVMH
Assoc. Comm. Dir. | TF1
Glbl Hd of Comm & Image | MAKE UP FOR EVER
Advertising Mgr | BULGARI
ECD, Pdt Creative Council | McCANN
Image & creation Gp Mgr | GUERLAIN
Art Director | CONDÉ NAST ITALY
Creative Director
VP Marketing & Comm. | LECAB
Executive Creative Dir. | BSUR
Head of Prod & Art Buying | PUBLICIS ET NOUS
General Dir. & Production Dir. | HAVAS
Executive Creative Dir. | MAZARINE
Executive Creative Dir. | WE ARE SOCIAL
Creative Communications Director | CARTIER
Head of Image & Digital Comm. | PETIT BATEAU
EMEA Comm. Director | SMASHBOX COSMETICS
Creative Director | DAILYMOTION
Glbl CD Luxury | INSTAGRAM & FACEBOOK
Digital & Retail Marketing Dir. | VALENTINO BEAUTY
Communication Dir. | VALUE RETAIL FRANCE
General Manager | ADIDAS
SVP Global Marketing Make-Up | GUERLAIN
Creative Dir. Digital & Integrated | W & CIE
CMO & General Mgmt | LE PRINTEMPS
Comm, Marketing & Digital Dir. | AGATHA
VP Marketing & Comm. | GAMELOFT
Executive Creative Dir. | ARMANDO TESTA
Deputy Managing Dir. | PUBLICIS LUXE
Global Head of Creative Prod. | DIESEL
WW Head of Global Comm. | FREDERIC MALLE
Brand Director | AUBADE
VP Marketing Champagne | PERNOD RICARD
Communication Dir. | RELAIS & CHATEAUX
Creative Dir. & CEO | AL DENTE
Head of Art Buying | BETC
Advertising Creative Dir. | M6
General Director | JONAK
Creative Director | ESTÉE LAUDER
Creative Studio Director | SHISEIDO
Exec. Creative Director | BABEL
International Marketing Dir. | RUINART
Executive Creative Dir. | CHEIL
Head of Global Brand Comm. | CLUB MED
Executive Creative Dir. | TBWA
Global Head of Print | BETC
Events Dir. | CHRISTIAN DIOR PARFUMS
Creative Director | COTY LUXURY DIVISION
Creative Dir. | PATRICK REMY STUDIO
VP Creative & Design | COTY, LUXURY DIV.
Communication Dir. | DRIES VAN NOTEN
Marketing Director | PERNOD RICARD
Comm. & Image Director | LADURÉE
Head of Comms & Influence | L'OREAL CPD
Creative Director | BETC
Global Creative Dir. | DARPHIN
Global Head of Creative | SWAROVSKI
Chief Mktg & Comm. Officer | SONIA RYKIEL
Communication Dir. | GRUPPO MAX MARA
President | HEREZIE GROUP
VP Advertising | GAMELOFT
Partner, CCO | SERVICEPLAN
Int. VIP & Image Mgr | ROBERTO CAVALLI
Founder | YORGO & CO.
Art Director | MONCLER
Creative & Image Dir.| SONY MUSIC
Storyteller & Creative Director | NWA
Communication Director | NINA RICCI
Head of Strategy | DDB Barcelona