Shandor GANCS

Executive Creative director | BSUR

Shandor Gancs is the executive creative director of BSUR, where he oversees the creative output for the Amsterdam, Shanghai and Sao Paulo studios. Hailing from Australia, Shandor is a multi-disciplinary creative with over 15 years experience working for numerous global fashion and lifestyle brands throughout Europe, USA and Australia. His career has brought him to lead a wide range of projects including branding, digital, retail, fashion, advertising, interiors and everything in-between. Some of his commercial clients have included Glenmorangie (LVMH), Princess Yachts Int. (LVMH), Aesop, San Pellegrino, L’Oreal Paris, Pioneer, Moxy Hotels, Polaroid and Liberty of London. When not working, Shandor enjoys exploring the streets of Amsterdam with his Hungarian Vizsla.


1) What was your very first job?
Graphic designer.

2) Please describe, in your own words, what your job is and what work it entails.
I am the Creative Director at BSUR. It’s an extremely varied role, apart from overseeing all the creative output of the studio. In one day I can be designing an interior space, a digital platform, concepting a brand from the ground up, copywriting, creating a tvc, or art directing a photoshoot. Definitely keeps me on my toes!

3) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was the chain of events that brought you to where you are today?
A long train of events, a little serendipitous you could say, led me to where I am today. However, I knew from quite an early age that I would be doing something creative. I was lucky enough to have my creativity nurtured by my parents. As a kid I was always the one with the fancy coloured pencils! I come from a very creative family full of artists, fashion designers, milliners, gallery owners and designers. From quite early on I wanted to be a fine artist but my family nudged me into a more “practical” career: graphic design. From graphic design I worked my way up to being executive creative director for a multi-disciplinary design agency, working on some amazing projects for international clients. I designed textiles for Liberty London, packaging and branding for the skincare brand Aesop, as well as a lot of digital, branding, interior, fashion and retail, advertising and everything in-between. I then took a leap into the fashion world. Firstly designing for various streetwear and high-end Australian brands before becoming creative director for a high-end label and then creative director for one of Australia’s largest apparel companies. I then came to Europe. As a creative, you need to get out of your comfort zone in order to keep growing; I felt the need to be challenged and inspired, and I think I have found that here.

4) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
Ideas can come from anywhere; the world is an amazing place! For me, it's as simple as going outside and travelling, absorbing what's around me rather than looking online. Within present digital age everyone is looking at the same references but I find that, by experiencing things firsthand and by looking at the world around you, this is where you find the little things that spark imagination and creativity, and lead to big ideas.

5) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry success, what would it be?
There's quite a few I'm proud of [laughs]. However, I am always proud of my career in the fashion world. Seeing my creations on the red carpet or in high-end fashion magazines has always been satisfying, but to actually see someone walking down the street wearing my designs and knowing that they have spent their hard earned money on it has always given me a thrill. Hearing about how they really love, treasure the piece, are proud of it or seeing how it changed their persona, be it making them feel better about themselves, sexier, more beautiful or handsome, confident or whatever, knowing one of my pieces has somehow impacted someone’s life is a very nice feeling. 


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