People, curiosity, innovation, aesthetic and performance-driven visionary brand architect, Sarra has worked in beauty and luxury across industry-leading organizations. As passionate about transforming, re-staging and developing brands worldwide that will impact the lives of millions globally as about profiling happy few through niche luxury and clienteling, Sarra exploded her creativity collaborating with high-profile creative directors, translating their vision into fragrance and beauty. Attention to detail is her signature style. In 2011, Sarra moved to New York to develop global and niche brands at The Estée Lauder Companies. Her fragrance projects earned 2 FIFI Awards for Best Fragrance and Best 360-Degree Marketing Campaign. Expert in brand incubation and artistic collaborations, consumer profiler, Sarra regularly advises investment funds, start-ups, leading consulting firms and influencers on strategic growth opportunities since 2013. Multicultural and entrepreneurial mindset, fluent in French, English and German, Sarra has lived in Europe and the US. Sarra is currently based in Paris.
Artistic collaborations: Raf Simons, Jil Sander, Tomas Maier, Tom Ford, Christian Lacroix, Solange Azagury-Partridge, Hannah Mac Gibbon.
Brand portfolio: Schwarzkopf, Boucheron, Jil Sander, Chloé, Bottega Veneta, Roberto Cavalli, Estée Lauder, Aerin.