Paul Wauters started his advertising life as a 30-year old junior copywriter, after he discovered he sucked at finance. The first two assignments in his new and exciting life got him nominated for radio and copywriting awards, and these would remain forever his favorite categories. He worked for Leo Burnett, Duval Guillaume and became creative director at Famous Brussels in 2003. Famous became Agency of the Year 3 times in 5 years, and Paul was voted Creative of the Year. In 2009, he moved to Italy to lead the creative departments of TBWA Rome and Milan and then on to Paris, to co-found Being for TBWA. Today he is partner of the fastest growing independent agency in Paris, Babel. He has won more than 200 national and international awards and sat on the juries of Cannes Lions, D&AD, LIAA, Dubai Lynx, Sharks, Creative Club of Belgium. Outside of agency life, his creative collective has supercharged the old-fashioned radio play, turned it into a contemporary entertainment medium and even a commercial success. So far, he has published 13 best-selling audio plays and a musical.