After earning a degree in Events Sponsorship with a thesis about the Heineken Jammin’ Festival, a master's degree in Events Management in Barcelona and a diploma in copywriting at the Accademia di Comunicazione, in 2007 Michele Picci began his career as creative in Lowe, JWT and Havas. In 2011 he joined Publicis in the role of ACD on high profile international accounts helping build Milan office’s reputation both as a favoured destination for the creative community and a lead creative agency in the network, culminated in the successful acquisition of Heineken global creative account from W+K. In 2013 his work with Heineken on ‘The Candidate’ campaign put him at the top of the list of Italian creatives and, for the first time, worthy of a place on stage at the Cannes Lions Festival. In 2015 he moved to BBDO in 2015 as Creative Director to develop and oversee multi-device platforms which led the agency to win its first Clio. In 2017 he came back to Publicis as Digital Creative Director with more than 150 awards in all the major national and international festivals including 8 Cannes Lions and 1 Grand Prix at NYF. In 10 years Michele Picci has been a jury member in all the major advertising festivals including Cannes Lions and featured in the New York Times, Forbes, Huffington Post, Mashable and Guinness World Records.