Maxime Boiron started his advertising career as first assistant director for TV Ads, Music Videos & Short Films. Very shortly after, he founded his own Production Company: 02. In 2004, he joined TBWA\France as a TV Producer for Nissan Europe, and later founded an integrated post-production company. After becoming the Head of TV, he actively participated in creating \ELSE, the film production Agency of TBWA\France (TV production, Music & Sound production, post-production studio and production house) and was promoted as the CEO of the agency. Being presented several prestigious French and International advertising awards throughout his whole career, Maxime has always been strongly committed to the "art of making".