Julien BENMOUSSA

Executive Creative Director | BUY BBDO

Julien started his career at BETC euro RSCG, as a copywriter. Then he worked for all the major french agencies as a free lancer : DevarrieuxVillaret, Publicis Conseil, Leo Burnett, TBWA. In september 2006, he joined Publicis, as a senior copywriter at Publicis Net. In 2009, he became Creative Director at Publicis Net and in 2011 at Marcel Worldwide. In 2015 he became ECD at BBDO Proximity. In 2017 Julien starts a new agency as ECD : Buy BBDO. He is also global ECD for Mercedes-Benz France since 2015. During his career in advertising, Julien has been in charge of a large span of national and international accounts: Fanta, Vichy Cosmétique, Renault, Peugeot, Petit Bateau, Thomson, ING Direct, AXA, Sanofi, Orange, eBay, Guigoz, Nestlé, Malibu, Pastis, Coca Cola, Banque Populaire, Intermarché, Conforama, Saint Maclou, Kiabi, Oui-sncf, and Mercedes-Benz. Julien has won more than 220 creative awards worldwide including 16 Cannes Lions (5 Gold, 4 Silver including a silver in creative effectiveness and 7 Bronze), D&AD (1 Black and 3 Yellow Pencil), D&AD Impact Black Pencil, One Show Green Pencil, Eurobest 2 Grand Prix, Clio, Epica, UDA, New York Festivals 3 Gand Prize and Best of show, FWA, Andy awards Grandy, LIA Grand Prix, ADC, Effie Gold Positive Change, Cristal 5 Grand Prix, Statégies 2 Grand Prix, French Art Directors Club... Julien was also jury at the French Art Directors Club, LeBook, Eurobest and the New York Festivals.

questionnaire

1. What was your very first job? 
My first job in advertising was as a copywriter at BETC.

2. Please describe, in your own words, what your job is and what work it entails.
My job is about finding the best ideas for my clients and helping creatives to do so as well.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was the chain of events that brought you to where you are today? 
When I played Lego. More seriously, I guess I wasn¹t made for academic things.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 
We just have to observe the consumer and problems that are facing brands, and then we find a way to connect issues to find a solution.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry ³success,² what would it be? 
It would be the Inglorious fruits and vegetables. A strong idea that changed the way retailers sell products and the way consumers look at imperfect products.

jury

Creative Technologist | GOOGLE
Creative Director | ATELIER 32
Image Director | LACOSTE
Intl Comm Director | NINA RICCI Parfums
Publication Director | STILETTO
Image Director | GQ
Executive Creative Director | BUY BBDO
Chief Mktg & Digital Officer | ROBERTO CAVALLI
Media Marketing Mgr | BORBONESE
International Communication Manager | PUIG
President | TBWA\Else & TBWA\Groupe
Creative Director | AGENCE BABEL
Marketing & Communication Manager | PANERAI
Executive Creative Director | YOUNG & RUBICAM
Image Director | DISNEYLAND PARIS
CD. & Head of Art | LOLA MULLENLOWE
Vice President | BETC
Creative Director | FAUCHON
VP Global Head of Comm | L'OREAL
Photo Director | M6
Music Creative Director | BETC
Creative Director
Marketing Director | LANCASTER
Intl & Corp Comm Director | SHISEIDO
Creative Director | PIAGET
Mktg, Digital & Comm. Dir. | SAN MARINA
Sr. Art Director | HUMAN SEVEN
Comm. & Digital Director | PACO RABANNE
Art Direction Brand Specialist | BULGARI
Communication Director | ADIDAS GROUP
Head of WW Digital Com. | SAINT LAURENT
Global Media & Advertising Director | BULGARI
Image Director | MERCURY
Marketing Director
Art Director | RENAULT
Head of Brand & Communication | CANAL+
Executive Creative Dir. | PUBLICIS CONSEIL
Global Image Director | HENNESSY
Marketing Director | CHANEL PARFUMS
Marketing Director | LONGCHAMP
Creative Director | COTY
Head of Creative | ASOS
External Communication Deputy Director | TF1
Strategy Brand Lead | MICROSOFT
Right TV | BETC
Advertising Manager | BULGARI
Executive V.P. Creative | McCANN
Art Director | CONDE NAST ITALY
Creative Director | GRENADE & SPARKS
Executive Creative director | BSUR
Chief Marketing Officer | L'OREAL
Communication Director | ZADIG & VOLTAIRE
Comm & Corporate Reputation | PIRELLI
Vice President, Marketing | ESTEE LAUDER
Digital Transformation Mktg Dir.| BNP PARIBAS
Head of Prod & Art Buying | PUBLICIS ET NOUS
Founder & President | LA CHOSE
Executive Creative Director | MAZARINE
Partner, CCO | SERVICEPLAN
Editorial Director | LOUIS VUITTON
Creative Director | WE ARE SOCIAL
Creative Director | NUXE
Communication & Social Media Dir. | SMASHBOX
Owner & Founder | LIGHTHOUSE
Associate Partner | YOU & MR JONES
Creative Director | TOMMY HILFIGER
Creative Director | BB235
Director of Photography | LE MONDE
Managing Director | AKQA
Beauty Creative Director | OGILVY & MATHER
Image Director | DESIGUAL
Image Mgr | MARTELL MUMM PERRIER-JOUET
Communication Director | VALUE RETAIL FRANCE
Communications Director | BETC
Art Director & Curator
Global Head of Communications | L'OREAL
Global VP Mktg | COTY LUXURY
Exec. Creative Dir. | WUNDERMAN
Artistic Director | AIR FRANCE MADAME
Senior Advertising Producer | DIESEL
Head of Art Buying | PUBLICIS CONSEIL
Comm Director | RELAIS & CHATEAUX
Creative Director & CEO | AL DENTE
International Marketing Dir. | KENZO PARFUMS
Head of Art | BETC LUXE
International Marketing Director | RUINART
Head of TV | JUNG VON MATT
Glbl Creative Dir | DARPHIN & ORIGINS (EMEA)
Creative Director | HAVAS
Exec. Creative Director | DLV BBDO
International Marketing Director | OVS
Digital Creative Director | PUBLICIS
Executive Creative Director | TBWA
Photo Director | WE TRANSFER
Artistic Director | EBRU PINAR
Senior Creative | ACNE ADVERTISING
Global Head of Print | BETC
Sr Vice President, Mktg | INTERPARFUMS
Marketing Manager | BIG MAMMA
Advert. Dir. | CHRISTIAN DIOR PARFUMS
Creative Director | COTY LUXURY DIVISION
Creative Director | PATRICK REMY STUDIO
Creative Director | CHRISTOPHE RENARD
Art Director | PIC
Head of Strategic Innovation | PIAGGIO
VP Creative & Design | COTY, LUXURY DIV.
Creative Director | EXHIBITION
Art Director | SHELTER GROUP
Int. Comm. Dir | ARMANI FRAGRANCES
Creative Director | AFFLELOU
Founder | YORGO & CO.
Art Director | MONCLER
Creative / Image Director | SONY MUSIC
Head of Digital Marketing | MOET & CHANDON
Head of TV Production | McCANN ERICKSON
Comm & Marketing Director | CHRISTOFLE
Communications Director | PETIT BATEAU
Co-Founder & ECD | BABEL PARIS
Communication Manager | CALZEDONIA (France)
Creative Director | PUBLICIS SAPIENT