In the past 15 years, Julie has built an unique profile in luxury, ranging across product line development to communication and digital. After a MBA in Marketing and Economics, she first joins L’Oréal to develop strategy, products and communication for Lancôme International. In 2007, she moves to NY and enters fashion by setting up a couture boutique agency with the founder and owner of Visionaire, V and VMan - the iconic, high-end fashion publishing house. After having established the agency as a reference in the industry and worked on full repositioning of several brands, Julie joins SelectNY to raise the profile of the agency and lead the digital integration. She then decided to immerse herself fully in the digital culture, and took the lead of DAN Paris - an internationally awarded full-service digital agency, and a part of TBWA Paris. In January 2017, Julie joined You & Mr Jones, the world first Brandtech group, where she leads work with clients in the beauty and fashion categories, and spearheads You & Mr Jones global influencer marketing capabilities development.