Federico Pepe is a slightly peculiar figure in Italy's arts and cultural landscape. Advertiser, artist, graphic designer, video-maker, typographer—over the years his hybrid interests have seen him collaborate with celebrated artists like Maurizio Cattelan, Pierpaolo Ferrari, Nico Vascellari and many others on a diverse range of projects.
“I started my career doing advertising. Not long after, I realized that commissioned work did not give me the opportunity to express everything that I wanted to express and do everything that I wanted to do,” Pepe explains. The most well-known of these projects is certainly Le Dictateur, a unique e-commerce and editorial platform (and now also an exhibition space in Milan). Conceived as a sophisticated art magazine, Le Dictateur is synonymous with high-quality content and is equally worshipped by graphic designers and typography enthusiasts for the subversive design aesthetic found across its printed pages.